Bluewater, a leading Swedish water purification and beverage company, has launched a smart bottling system in the UAE aimed at assisting hotels in providing guests with freshly generated bottled water in sustainable containers. In collaboration with its UAE distributor partner NIA, Bluewater unveiled their groundbreaking SmartBottling™ ecosystem, offering a planet-friendly bottling and distribution solution that allows hospitality businesses to serve guests with fresh, healthy bottled water without relying on single-use plastic bottles.
Bengt Rittri, the founder and CEO of Bluewater and a Swedish environmental entrepreneur, highlighted the company’s commitment to helping the hospitality industry go plastic-free. Speaking at the recent Dubai Hotel Show, Rittri emphasized that hotels have been significant consumers of single-use plastic bottles, with a typical 200-room four-star hotel using up to 20,000 such bottles per month.
The Bluewater SmartBottling™ ecosystem comprises a state-of-the-art purification and micro-bottling plant that efficiently fills, labels, caps, seals, and washes bottles for reuse. The system, launched in Dubai, is fully automated, compact, and easy to install and maintain. Bluewater’s award-winning filtration systems are employed to purify the water, eliminating all impurities. The purified and mineralized water is then bottled in stylish, reusable glass containers, enhancing guest satisfaction. Bluewater’s in-house senior research scientist has developed a careful blend of minerals to enhance the water, ensuring a refreshing drinking experience in restaurants, bars, conference and meeting facilities, gyms, and poolside areas.
Visitors to the Dubai Hotel Show had the opportunity to experience Bluewater’s ‘zero-kilometer-water,’ where bottled water is generated and bottled on-site, eliminating the need for transportation over long distances by pollution-generating ships and trucks.
“Sustainability is a prominent trend in the hospitality industry, and we received positive feedback from visitors, indicating that it will drive significant investments in the years to come,” said Rittri. “Bluewater, with its extensive range of sustainability-focused water purification and beverage products and solutions, is perfectly positioned to help individual hotels and chains adopt more sustainable practices in all their operations, aligning with the evolving demands of the modern hotel industry.”
