The UK’s Top Wellness Search Trends Revealed in the Bigvits Wellbeing Report 2025
As the summer weather in the UK proves to be wet and windy, a new report has revealed that Brits are shifting their focus from beach-body diets to long-term health habits such as better sleep, improved digestion, and stress relief.
The inaugural Bigvits Wellbeing Report 2025 analyzed millions of Google searches across the UK and found a significant increase in searches for practical, foundational health concerns. These include blackout blinds, probiotics, collagen, and creatine.
One of the key findings of the report is that Cardiff is the UK’s most tired city, with 12.8% of its population searching for sleep help. This is followed by Belfast (6.6%), Glasgow (5.7%), Bristol (5.6%), and Leeds (4.9%). There has been a 900% year-on-year increase in searches for “can’t sleep too hot” and “why does hot weather make me tired,” indicating a surge in demand for sleep support.
Yorkshire leads in terms of muscle health, with searches for creatine and recovery supplements spiking by 900%. Wales and the West Midlands are hotspots for gut health, driven by an interest in digestive enzymes, probiotics, and microbiome health. Scotland and London are focused on skin and hormonal health, with searches for collagen and CoQ10 soaring.
According to Neha Deol, a Nutritional Therapist at Bigvits, this summer, not all Brits are chasing six-pack abs or quick-fix diets. Instead, they are focusing on optimizing how they sleep, digest, and manage stress, indicating a more grounded shift in health culture.
The full report can be downloaded from https://report.bigvits.co.uk.
Top 5 UK Wellness Trends in 2025:
1. Sleep solutions – Scotland, Northern Ireland, North East
2. Creatine and muscle health – Yorkshire, South West, North West
3. Gut health – Wales, London, West Midlands
4. Fertility and hormone support – Wales, West Midlands, Scotland
5. Collagen and inner beauty – South East, Scotland, Wales
Regional Highlights:
• Northern Ireland saw a 900% rise in searches for blackout blinds and gut health
• Scotland led in terms of melatonin and sleep support searches
• The South West and West Midlands showed the highest increase in interest for electrolyte and digestive support
About the Bigvits Wellbeing Report 2025:
This nationwide report from Bigvits.co.uk tracks hundreds of thousands of real UK search queries over 12 months, revealing regional and national wellness trends that are shaping supplement demand and consumer health priorities in 2025.
About Bigvits:
Bigvits.co.uk helps over 400,000 UK customers live healthier, more informed lives with expert-backed vitamins and wellness products. The family-run retailer is based in Yorkshire and specializes in high-quality supplements from the world’s leading brands. They aim to make supplements simple, accessible, and free from hype.
For more information, please visit www.bigvits.co.uk.
Press Contact:
Rachel Clark, Only the Kind PR
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.