With UK travel reaching new heights, the owner of a popular guest house in Cambridge is advising travellers to be more selective about their accommodation choices in order to avoid disappointment and make the most of their stays.
RSM UK’s Hotels, Travel and Tourism Outlook for 2025 shows that 28% of UK residents are planning longer domestic breaks this year. Many are favouring independent stays over big-name hotel brands. Meanwhile, 44% of consumers are seeking more authentic travel experiences, including boutique B&Bs, rural guest houses, and family-operated lodgings (Verified Market Research, 2025).
This increased interest in UK-based holidays has led to a rise in guests booking stays with expectations that don’t always match the services offered, particularly when comparing smaller guest houses with full-service hotel facilities.
“Guest houses offer a different kind of experience,” says Inga Grigaitiene, owner of A & B Guest House in Cambridge. “You get a warm, personal welcome, a comfortable stay, and plenty of local knowledge but you won’t always find 24-hour concierge service or spa facilities, nor should you expect that. That’s part of the charm.”
Today’s travellers are re-evaluating what matters most when booking accommodation. According to Travelodge Business’s 2025 travel trends report, over 56% are now prioritising affordability and personal experience over added luxuries. This shift comes amid a 9.3% year-on-year rise in hotel rates (Statista, April 2025), pushing many to explore alternative options.
“A guest house stay is more than just a bed for the night — it’s a connection to the place and the people,” says Grigaitiene. “We’ve had guests return year after year, not just because of the rooms, but because of the warm welcome, tailored recommendations, and sense of familiarity.”
Conveniently located near Cambridge railway station, A & B Guest House provides modern, well-maintained rooms, contactless entry, and a distinctly homely feel. The property enjoys a steady stream of repeat guests, many of whom leave glowing feedback about the staff’s exceptional service and local insights.
As summer travel ramps up, independent accommodation owners are encouraging potential guests to do their homework before booking — and to welcome the uniqueness that guest houses bring.
“This isn’t about lowering expectations — it’s about aligning them with the kind of stay you truly want,” adds Grigaitiene. “Whether you’re after pampering or personality, Britain has something for everyone. But understanding the difference makes all the difference.”
