London, UK, November 7, 2025 – City Unscripted, a travel technology company connecting travelers with local hosts in 85 cities around the world, has been ranked 5th in the 2025 Deloitte UK Technology Fast 50. This prestigious ranking recognizes the country’s 50 fastest-growing technology companies based on their percentage revenue growth over the past three years.
City Unscripted’s impressive growth can be attributed to the increasing global demand for authentic and human-centered travel experiences. The company offers personalized tours that go beyond traditional sightseeing, allowing travelers to experience cities as if they already belong there.
Nick Whitfield, CEO of City Unscripted, expressed his excitement about the company’s achievement, stating, “This recognition is a wonderful milestone for our team. It shows that meaningful and personal travel experiences can scale, and that technology can bring connection back to how we explore cities.”
Kiren Asad, lead partner for the Deloitte UK Technology Fast 50 program, praised the winners for their resilience and innovation. He said, “The exceptional growth showcased by this year’s Fast 50 winners reaffirms the UK technology sector’s dynamic resilience and innovative spirit.”
The Deloitte UK Technology Fast 50, now in its 28th year, recognizes the most innovative and fast-growing technology companies in industries such as software, fintech, media tech, and clean energy. The 2025 winners generated a combined revenue of £2.41 billion in the 2024/25 fiscal year and recorded an average three-year growth rate of 1,905 percent.
City Unscripted is a London-based travel tech company that offers personalized, unscripted city experiences led by local hosts in over 100 destinations worldwide. Its platform combines technology with human insight to help travelers explore deeply and feel fully immersed in the local culture.
For more information about City Unscripted, visit www.cityunscripted.com.
The Deloitte UK Technology Fast 50 is one of the country’s most prestigious technology award programs. It is a ranking of the 50 fastest-growing technology companies in the UK based on their revenue growth over the past three years. The awards celebrate innovation and entrepreneurship driven by leading intellectual property.
For more information about the Deloitte UK Technology Fast 50, visit www.deloitte.co.uk/fast50.
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see deloitte.com/about for a detailed description of the legal structure of DTTL and its member firms.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.