Zurich, September 30, 2024 – Cognizant Netcentric, a leading digital solutions provider, has launched a groundbreaking solution called EDS+ that combines the license for Edge Delivery Services (EDS), Adobe’s renowned web content management platform AEM, and a service for implementing EDS. This innovative solution is set to revolutionize the way businesses manage and publish web content by enabling faster delivery, simplified content integration, and AI support.
Cognizant Netcentric is the first company to offer a solution that includes Adobe’s EDS license and a service to implement Edge Delivery Services. With EDS+, Adobe Experience Manager users can now provide web content faster, more cost-effectively, and on a larger scale by utilizing artificial intelligence. This means businesses can accelerate the speed at which content is published, implement new offers in a shorter time-to-market, and distribute content to customers more efficiently.
One of the key features of Edge Delivery Services is that content can be created and managed in familiar tools like Microsoft Word or Google Docs, without the need for editors to learn a new content management system. This, along with a range of APIs for integrating databases, catalogs, and AI modules, significantly speeds up content production for marketers and online businesses. In fact, content can now be updated in just a matter of seconds, making Edge Delivery Services a cost-effective and fast way of publishing, especially for medium-sized businesses.
Additionally, Edge Delivery Services also support companies in automatically optimizing website performance and improving SEO ranking. This means businesses can achieve a Google Lighthouse ranking of 100, which is the highest possible score, resulting in increased visibility and traffic. The solution also includes real-user monitoring (RUM) to continuously track and optimize website performance and visitor interactions. By allowing businesses to manage web content more easily, EDS+ frees up budgets for innovation and marketing optimization, enabling them to bring their content to market faster.
As an Adobe Platinum partner, Cognizant Netcentric has worked closely with Adobe on the development of Edge Delivery Services as part of Adobe Experience Manager. Their expertise and collaboration have resulted in a solution that can fully migrate a website in just a few weeks. Volvo Trucks North America and Mack Trucks, a wholly-owned subsidiary of Volvo, have already experienced the benefits of EDS+ by fully migrating their 700-page website in just 30 days.
“By switching to AEM Edge Delivery Services, we were able to increase our Google Lighthouse score from 35 to 100, raising our visibility from under five percent to 43 percent, reducing server response times by 50 percent, and going from being basically invisible on search engine result pages to a top three position,” says Joe Salling, Digital Marketing Product & Process Owner at Volvo Trucks NA & Mack Trucks Inc. “We are convinced that we now have the CMS of the future in place.”
Piotr Zabiello, Head of Consulting at Cognizant Netcentric, adds, “Volvo is a prime example of what companies can achieve with AEM Edge Delivery Services and our expertise. Our solution reduces the migration time of websites from months to weeks. In addition, it has an extremely flat learning curve, thanks to the integration of standard Google and Microsoft tools, simplifying many processes.” He also highlights the benefits of highly optimized website performance, integration with Adobe’s powerful web content management platform, and real-time monitoring, stating that businesses can generate significantly more traffic, customer inquiries, and sales while reducing costs. This allows them to allocate more of their budget for innovations, which are also easier to implement thanks to a solid AEM foundation.
For more information on EDS+ and its benefits, interested parties can visit the project page at Volvo Trucks. More information about Adobe AEM Edge Delivery Services can be found here and here.
Media Contact:
cognizant@schwartzpr.de
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.