Christmas is just around the corner and Direct2florist is urging people across the UK to support their local businesses this holiday season. The family-owned company has conducted new research that shows 80% of shoppers plan to buy at least some of their gifts from local businesses this year, with more than half citing the importance of supporting small businesses and 43% stating that shopping locally brings them happiness.
For many independent businesses, this support from the community can make all the difference. Unfortunately, three in five shoppers still worry about the survival of these businesses without regular backing. Simon Stirling, Founder and Managing Director of Direct2florist, emphasizes the impact of shopping locally, stating, “Where we choose to shop has a ripple effect. When you place an order for delivery by a local florist, you’re not just sending flowers, you’re supporting the people who make our towns and villages what they are.”
Stirling goes on to explain the benefits of shopping locally, citing previous research that shows for every £10 spent at a local business, almost £4 stays in the area. This is double the amount that stays in the community when shopping at chain stores, and it helps support jobs, services, and local suppliers. Shopping locally has a lasting impact on communities, creating a sense of shared prosperity.
Direct2florist is a platform that connects customers directly with independent florists across the UK, making it easy for people to send flowers to any location while ensuring that the money spent stays local. The company’s Shop Local This Christmas campaign will run throughout the festive period, shining a spotlight on the stories of local florists and their vital role in their communities.
This holiday season, every bouquet ordered through Direct2florist becomes more than just a gift. It becomes a way to support and sustain local businesses. To find your local florist and support them this Christmas, visit www.direct2florist.co.uk.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.