Dundeis Invests in Comprehensive Ecommerce Platform to Meet Production Demands
On Thursday 29 August, 2024, Dundeis announced the investment in a comprehensive ecommerce platform to support their growing production demands. The decision was driven by the consolidation of their Welsh wholesaling operations with their North Midlands distribution hub, leading to significant growth opportunities and increased demand for production at the Llandrindod Wells site.
As a leading food and drink wholesaler, Dundeis saw the need for a digital-first solution to support their expansion and effectively showcase their products. After careful consideration, the company partnered with Oporteo, a renowned industry-leading platform known for its wholesale-specific ecommerce solutions.
Neil Hubbard, Marketing Director at Dundeis, shared the motivation behind their choice, stating, “To meet the growing and evolving digital needs of our Independent and Convenience customers, we wanted a wholesale-specific ecommerce platform, like Oporteo, that enables our customers to easily browse, shop and order online from the wider Dundeis range of products.”
Oporteo’s comprehensive features, specifically designed for food and drink wholesalers, made it the preferred choice for Dundeis. The platform’s pre-built functionalities and user journeys minimized the need for custom developments, providing a seamless, all-in-one ecommerce solution that eliminated the need for additional systems or development.
Andy Pratt, Head of Sales for Oporteo, expressed his excitement about the partnership, saying, “We are delighted to be working with Dundeis to provide their customers with a seamless and unified online experience featuring the combined product offerings of both operations. By focusing on the needs of Dundeis’ customers, the new website will drive engagement and adoption, and provide Dundeis with a market-leading digital presence.”
The consolidation of Dundeis’ operations is expected to bring several benefits, including increased warehouse and resource capacity to handle new business tenders and trial new and seasonal product ranges. “By integrating the Minton & Donello wholesaling operation with the central distribution hub in Cheshire, we have been able to successfully consolidate the wider product range on one B2B website. This has given customers access to a greater choice of quality brands and has given our suppliers access to sell and market their products to a much wider customer base,” explained Neil.
The company has also invested in upgraded IT infrastructure to enhance production planning and operational capabilities. The improved ecommerce capabilities will increase sales opportunities, and new field sales and telesales positions have been created in Wales to support the expansion of Welsh products across the region and the UK.
Oporteo, a leading provider of ecommerce solutions for food and drink wholesalers, is dedicated to helping businesses streamline operations and provide their customers with a smooth and responsive online experience. Their innovative platforms are designed to facilitate seamless transactions and deliver superior customer service.
For more information about Oporteo, please visit their website or contact one of their experts with any questions.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.