Today, Thursday 25 May 2023, YogaEasy and EkhartYoga have announced their partnership, with the aim of maximising access to high-quality online yoga. Through combining their expertise and resources, the European alliance promises great growth potential, with the introduction of a bilingual app offering English and German content in the planning.
Founded in 2010, YogaEasy is based in Hamburg and was Germany’s first online yoga studio, with authorities such as Anna Trökes, Dr. Ronald Steiner and Nicole Bongartz amongst its teaching team. EkhartYoga, established in Amsterdam in 2008, is renowned across Europe for its exclusive English videos, featuring expert instructors including David Lurey, Tashi Dawa and Katy Appleton. Both partners’ classes are professionally produced by yogis for yogis, offering a vast selection of styles while honouring the philosophy and lineage of yoga.
YogaEasy founder, Dr. Henrike Fröchling, said: “We have decided to join forces with EkhartYoga, as we share a single mindset, for example regarding the content quality and our esteem for our teachers. I’m looking forward to expanding into the English-speaking market and to working on our vision: Creating the best online yoga experience.”
EkhartYoga founder, Esther Ekhart, added: “I’m delighted to work with YogaEasy, together we can bring the beautiful and transformational practice of yoga to even more people. Our family is growing and I’m excited about what we’ll be able to bring to the yoga world!”
The partnership is set to see the provision of more than 5,000 yoga and meditation videos in both German and English, with over 80 teachers, as well as a range of new functions to make it easier for customers to practice. The process was supported by Quantum Partners in Munich.
Dr. Henrike Fröchling, founder of YogaEasy said: “We are thrilled to join forces with EkhartYoga and to work towards our shared vision of creating the best online yoga experience. Together, we are offering a vast selection of styles with more than 5,000 yoga and meditation videos in both German and English, with over 80 teachers, and a range of new functions to make it easier for customers to practice.”
Esther Ekhart, founder of EkhartYoga added: “This partnership is a very exciting development for us and it will bring a beautiful and transformational practice of yoga to even more people. We are proud to be part of this European alliance and to expand access to high-quality online yoga.”
The process of the partnership was supported by Quantum Partners in Munich.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.