ELATEC, a leading global provider of user authentication and identification solutions, has announced the launch of its new office in Dubai as part of its global expansion strategy. The new location, operating under the name ELATEC Middle East Trading FZE, will serve as a dedicated hub to support the company’s growing customer base and partners across the Middle East.
The operations, led by Managing Director Carsten Hoersch, are set to drive innovative, secure, and tailored access control solutions in the region.
This expansion marks a significant milestone for ELATEC in the Middle East, demonstrating the company’s commitment to strengthening relationships with regional partners and addressing market-specific needs. Gerhard Burits, CEO of the ELATEC Group, stated, “Our new presence in the GCC demonstrates our commitment to providing secure, flexible, and future-ready solutions. The Dubai office is a vital addition to our global network and will act as a springboard for further growth in this dynamic region.”
With its strategic location, the Middle East is a region of rapid development and innovation. ELATEC’s new office is a testament to the company’s dedication to providing cutting-edge identification technologies that empower customers to deliver advanced solutions to their markets.
The launch of ELATEC Middle East Trading FZE will drive localized solutions and collaboration with OEMs, system integrators, distributors, and other local stakeholders. This local presence allows ELATEC to meet specific market demands and offer enhanced customer support and faster response times.
Managing Director Carsten Hoersch shared his vision for the new office, saying, “Establishing a local hub in the United Arab Emirates enables us to work hand-in-hand with our partners and customers, developing innovative solutions that add real value to their businesses. Our focus is on building trust, delivering top-tier support, and driving advancements in secure and seamless access technology tailored to the region’s unique requirements.”
ELATEC is a leading global provider of user authentication and identification solutions, and together with its global partners, the company develops innovative and future-proof access systems. By combining pioneering universal readers, advanced authentication software, and world-class service and support, ELATEC delivers secure and flexible solutions that transform access management.
The company’s comprehensive portfolio of multi-technology readers supports more than 60 transponder technologies, including LF and HF RFID, NFC, and BLE. It is remotely configurable and updatable, ensuring seamless interoperability and adaptability to evolving market needs. ELATEC collaborates with OEMs, integrators, and organizations to design customized access solutions that enhance security, improve user convenience, and simplify management.
Founded in 1988 and headquartered in Munich, Germany, ELATEC is represented at 19 locations worldwide. For more information, visit www.elatec.com.
ELATEC GmbH can be reached for press inquiries at their office in Puchheim, Germany. The press contact is Anna Vanessa Evertz, who can be contacted at +49895529961-135 or via email at a.evertz@elatec.com.
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Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.