Consumers in the European Union can now make more informed decisions when purchasing mobile phones thanks to strict new approval rules. The EU energy label, previously seen on appliances such as washing machines and refrigerators, is now mandatory for smartphones. Since the summer of 2025, manufacturers must verify, label, and clearly communicate the energy efficiency and sustainability of their devices in order to sell them within the European Union.
This new requirement has been a significant undertaking for companies, including European smartphone specialist emporia. Eveline Pupeter, owner and managing director of the company, explains, “It was an unprecedented challenge. The entire process cost us around two million euros – a significant investment for a medium-sized Austrian company.”
In addition to energy efficiency, the new EU label also evaluates a product’s durability and repairability, ranking each device from A (excellent) to G (poor). Each label features a QR code linking directly to a database with full product details.
Despite the extensive work involved in software development, hardware engineering, and product management, Pupeter believes the initiative is a positive milestone for the company. “We see this as an investment in the future – one that allows us to strengthen our position as a European manufacturer and compete fairly with producers from Asia and the USA.”
The new label provides consumers with clear, comparable information at a glance. This includes details such as how many charging cycles a battery can handle, how easily a smartphone can be repaired, and how resistant it is to water and dust. For further information and comparisons, consumers can visit the official EU product database: https://eprel.ec.europa.eu.
For any enquiries, interested parties can contact Walter Deil, company spokesperson, at +43 670 7010 322 or walter.deil@emporiamobile.com.
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Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.