In a strategic rebrand, Enviro Waste Management has announced its transition to a business-only waste service provider, reaffirming its mission to offer efficient, environmentally responsible solutions for commercial enterprises. The move marks a departure from the company’s earlier involvement in domestic and construction waste services.
The brand refresh includes a new website with streamlined navigation and a cleaner, more business-focused interface. The company has also updated its tone of communication across all digital channels. In the coming months, physical assets such as staff uniforms, trucks, and waste sacks will also be rebranded. The rebrand coincides with a broader range of services, including bins and sacks collections launched last year, which now offer overnight pick-up options to support uninterrupted business operations. The company goes beyond waste collection by ensuring all materials are properly sorted, reused when possible, and disposed of sustainably.
“Our core values have always been about helping businesses operate more efficiently while reducing their environmental footprint,” said Eli Kushmaro, CEO and Founder of Enviro Waste Management. “While our brand is built on reliability and robust customer support, with this rebrand, we’re not only sharpening our focus on commercial waste but also expanding our service portfolio to truly become the ultimate partner for businesses.”
The company’s new visual identity departs from traditional green hues, opting instead for a bold brown and blue design. The brown conveys warmth and reliability, while the blue reflects professionalism. The standout brown ‘I’ in the centre of the logo is intended to symbolise the customer — firmly at the heart of the brand’s values and service delivery.
This transformation, informed by market insights and built on a legacy of quality service, positions Enviro Waste Management as a forward-thinking partner for commercial clients seeking both innovation and consistency in waste management.
For more information about the rebrand, please visit https://envirowastemanagement.com/ or contact Allysin Pinto, Marketing Lead, at allysin@envirowastemanagement.com.
