Eurochange, the UK’s leading travel money expert, has announced the launch of an innovative and unique new product – edible foreign currency. Named “Cash Cuisine”, this revolutionary concept combines finance and gastronomy to provide customers with a one-of-a-kind experience.
According to Charles Stewart, eurochange’s managing director, the company is always looking for ways to add value for their customers. “That’s why we’ve been working for some time to create a form of currency that is as experiential as it is transactional,” he said. “Cash Cuisine is set to redefine the very nature of currency, offering a tangible new way to experience the world of foreign exchange.”
Crafted from organic and biodegradable materials, Cash Cuisine is not only delicious, but also environmentally friendly. Each note is made from high-quality ingredients such as plant-based dyes, cocoa, and rice paper, giving the appearance of traditional banknotes while being secretly tasty. Stewart urges customers not to be swayed by the notes’ unappetizing appearance, assuring them that Cash Cuisine is soft and delicious.
The innovative product will feature a range of bespoke flavors for each of the world’s unrestricted currencies. For example, Chinese yen will have a Bok choy-based flavor, while Swiss francs will be infused with chocolate. This not only celebrates global diversity but also promotes sustainability by minimizing waste and using renewable substrates to support a circular economy.
The first limited-edition series of Cash Cuisine will be launched on April 1, 2025, through eurochange’s network of over 240 branches in the UK. Customers will be able to experience the unique notes and taste the flavors of different countries.
However, Stewart reminds customers that this is an April Fool’s article and should not be taken as fact. “Please do not eat money,” he adds.
For more information about Cash Cuisine and eurochange’s other travel money services, please contact press@eurochange.co.uk.
About eurochange:
Founded in 1975, eurochange is one of the UK’s leading foreign exchange experts, offering travel money, international payments, money transfers, and remittance services to retail, business, and banking customers. With over 240 branches throughout the UK and a significant online presence, the company handles thousands of transactions every day, providing travel money in cash and on their eurochange Travel Money Card powered by Mastercard®.
Their brand vision is to add value to every customer’s journey by offering competitive pricing, excellent service, and expertise. This is reflected in their consistently superb reputation, with an “Excellent” rating on Trustpilot from over 20,000 reviews and a high rate of repeat customers.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.