Forward-thinking fashion and accessory brands have an exclusive chance to elevate their sales and brand recognition by joining the ranks of the world’s fastest-growing interactive mobile fashion app.
Since its launch in May 2021, Pocket Styler has become a global phenomenon, amassing over 17 million downloads and captivating a devoted player base who collectively spend 10,000 hours on the app daily.
This interactive digital game empowers players to unleash their creativity by designing and styling avatars for various daily themed events, while fellow gamers vote on their outfits. The game currently boasts an astounding 310+ trillion possible outfit combinations, with 10.5 million looks submitted weekly and over 10 million votes cast daily.
With 70% of users aged over 25 and an impressive 85% of them identifying as female, partnering with Pocket Styler provides an exceptional opportunity for brands to showcase their clothing and accessories to a fashion-conscious audience with disposable income.
For the first time, dynamic brands are being invited to submit proposals to collaborate with Pocket Styler, offering digital renditions of their collections or creating unique items for avatars to wear within the app.
In addition to driving awareness among millions of users worldwide, partnerships offer the potential to significantly boost traffic to brands’ own websites, as players are directed to online shops as part of the in-game challenges. An example of this success is the recent partnership with London-based fashion designer David Koma, which led to a remarkable 600% surge in traffic to davidkoma.com.
The app also serves as an invaluable testing ground for brands to experiment with new ideas before translating them into real-world production.
Pocket Styler’s pitch welcomes fashion and accessories brands, creating a unique opportunity for emerging labels to collaborate with established big-brand names within the game.
Only a limited number of spots are available, with pitches scheduled to take place throughout the summer.
Victoria Trofimova, co-founder and CEO of Nordcurrent, the company behind Pocket Styler, stated, “The Pocket Styler audience lives and breathes fashion. Incorporating more real-world fashion brands into Pocket Styler is a natural progression as the game continues to expand, and it is wholeheartedly supported by millions of players.”
For further details or to submit a pitch for a place in the brands’ programme, please email: KRISTINA.ALKEVICIUTE@NORDCURRENT.COM.
