FitLine Announces Multi-Year Partnership with ATP Tour
London/Schengen, July 18th, 2024 – FitLine, a leading company in health and fitness, is proud to announce a new multi-year partnership with the world’s top-tier men’s tennis tour. The ATP Tour has chosen FitLine as its new Official Partner, making the brand the Official Sports Nutrition Partner and Official Energy Bar Partner of the tour. This partnership is a testament to the mutual commitment of both organizations to support athletic performance and clean sport, for both professional and recreational athletes.
“We’re delighted to welcome FitLine to the ATP Tour’s partner roster,” said Massimo Calvelli, CEO of ATP. “The synergies between our brands are evident, with both organizations dedicated to optimizing athletic performance. This partnership reflects the ATP Tour’s appeal to global partners and our strength in engaging fans digitally.”
FitLine’s premium products, developed and distributed exclusively by PM-International, are now represented on one of the largest stages in global professional sports. CEO Rolf Sorg shared his excitement about the partnership, stating, “Through our partnership with the ATP Tour, we are proud to reach tennis fans worldwide and continue sharing our passion for supporting professional and amateur sports in the community.”
FitLine is well-established in top-class sport and is known for its commitment to clean sport. All FitLine nutritional supplement products have been on the Cologne List® for almost 20 years. The Cologne List® is an initiative from the sport that publishes products that have been tested for doping substances by a leading laboratory in NEM analysis (dietary supplements). This list offers athletes and companies an independent service platform to increase security and transparency. Over 1,000 top athletes from more than 85 disciplines and 40 nations trust FitLine dietary supplements, making it the official supplier of numerous sports associations and national teams, including the German, Austrian, Polish, and Canadian Ski Associations, the German Ice Hockey Federation, and several others.
PM-International AG, based in Schengen, Luxembourg, is one of the world’s largest direct selling companies in the areas of health, fitness, and beauty. Founded in 1993, the company is known for its high-quality, premium nutritional supplements and cosmetics, many of which have patented technology. The exclusive Nutrient Transport Concept (NTC®) is the company’s core competency, delivering nutrients to the cellular level from inside and outside. To ensure high product quality, all products are regularly and independently tested by ELAB Analytics GmbH. Customers can review product analysis information directly on the ELAB Analytics website by scanning the QR code on the product packaging, making PM-International the only company to offer this level of transparency.
The ATP Tour, the governing body of the ATP Tour and ATP Challenger Tour, has a mission to serve tennis. The tour entertains a billion global fans and showcases the world’s greatest players at prestigious tournaments, inspiring the game’s next generation. From the United Cup in Australia to tournaments in Europe, the Americas, and Asia, top players battle for titles and PIF ATP Rankings points at ATP Masters 1000, 500, and 250 events, and Grand Slams. The season culminates in the Nitto ATP Finals, held in Turin, Italy, where the year-end ATP World No. 1 is crowned, presented by PIF.
For more information, please visit www.ATPTour.com.
For further information:
PM-International AG – Lea Herz
lea.herz@pm-international.com
+352 33 96 67 944
PM-International AG
15 Waistrooss,
L-5445 Schengen
Luxembourg
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.