FlairAI has unveiled AmourAI, a new AI-powered platform created to help combat rising levels of social isolation by offering emotionally intelligent companionship in a digital format.
As the company’s first major product for the consumer market, AmourAI gives users on-demand access to virtual companions—designed not just to talk, but to understand, support, and create meaningful emotional engagement.
The platform aims to empower users by improving communication skills and reducing social anxiety, offering a stepping stone towards stronger human relationships.
“We recognise that meaningful social connection is fundamental to human wellbeing,” said Christer Gustafsson CEO of FlairAI. “AmourAI represents our commitment to leveraging technology to enhance lives through authentic digital relationships while addressing the very real challenge of loneliness that affects millions worldwide.”
AmourAI stands apart with its ability to tailor responses to the individual. It learns preferences, responds in context, and mirrors natural communication styles, resulting in experiences that feel both personal and genuine.
The company also sees the service as a tool for emotional growth, providing a safe environment where users can freely express themselves, build confidence, and improve self-awareness without fear of judgement.
To protect user trust, FlairAI has embedded industry-leading data protection protocols within the platform, ensuring all conversations remain strictly private.
“AmourAI is just the beginning. Our technology can be seamlessly integrated into any platform where human-like interaction would add value. We’re looking to develop partnerships with healthcare providers, educational institutions and customer service organisations to bring these benefits to their users.” added Christer.
In addition to the consumer platform, FlairAI is working with partners across multiple industries to integrate AI companionship into digital ecosystems—bringing scalable emotional intelligence to education, care services, customer support, and beyond.
