FLOKI Launches Exciting Four-Week Marketing Campaign at WAFI Mall in Dubai
Dubai, November 5, 2024 – FLOKI, the people’s cryptocurrency and utility token of the Floki Ecosystem, has announced its latest marketing push with a four-week campaign at the renowned WAFI Mall in Dubai. From November 8 to December 5, FLOKI’s brand presence will light up 18 digital screens throughout the mall, making it a major part of the company’s larger Dubai takeover initiative.
The WAFI Mall is one of Dubai’s most iconic shopping destinations, spanning 2.5 million square feet with 860,000 square feet dedicated to retail space. With over 300 diverse stores, the mall offers a unique blend of international brands and local boutiques, making it a popular spot for shoppers of all ages. It attracts an average daily foot traffic of approximately 19,500 visitors, providing FLOKI with the opportunity to reach a high volume of potential customers each day.
The 18 digital screens strategically positioned throughout the mall will ensure maximum visibility for FLOKI’s campaign. These screens are located in high-traffic areas and prominent locations within WAFI Mall, making it hard for shoppers to miss the brand as they pass through.
The WAFI Mall, which has been open since the early 1990s, holds a special place in Dubai’s retail landscape as one of the city’s first large shopping complexes. Its unique Egyptian theme sets it apart, with elaborate sphinx statues at the entrance, pharaoh sculptures, and intricate stained-glass pyramids adorning the interiors. This decor creates an immersive experience for visitors, transporting them to a world inspired by ancient Egypt. It is a major draw for both locals and tourists.
Aside from its shopping attractions, WAFI Mall also hosts cultural events, exhibitions, and a light and sound show, adding to the overall experience for visitors. The mall is also home to family-friendly features such as KidZania, making it a popular spot for visitors of all ages.
Dining and wellness options at WAFI Mall are equally impressive, with popular spots such as Italian café Biella, Indian eatery Asha’s, and upscale wellness options like Cleopatra’s Spa and Pharaohs’ Club. Adjacent to the mall is the five-star Raffles Dubai, known for its Egyptian-inspired architecture and award-winning afternoon tea at Raffles Salon. Other nearby accommodation options include Sofitel Dubai The Obelisk, Arabian Park Hotel, and Wafi Residence, ensuring a steady flow of high-profile guests and tourists to the area.
FLOKI, with over 490,000 holders globally, has already established a strong brand presence and is focused on utility, community, philanthropy, and strategic marketing. The company is working towards becoming the world’s most recognized and used cryptocurrency. To learn more about FLOKI, visit floki.com.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.