On Tuesday 11 June, 2024, Floki, a leading cryptocurrency and utility token, announced its plan to launch a groundbreaking new campaign in Vietnam, a country with a population of 100 million. This makes it the 15th most populous nation in the world.
The campaign, set to run for five weeks, aims to engage with a region that has a high rate of cryptocurrency adoption. In fact, Vietnam ranks second globally in terms of crypto ownership, with an estimated 21.2% of its population involved in the crypto market.
According to recent statistics, Vietnamese crypto users achieved $1.18 billion USD in trading profits in 2023, placing the country third globally. This widespread adoption can be attributed to various factors, including the tax-free nature of crypto earnings and a general lack of confidence in the national currency, the Dong. Many Vietnamese see cryptocurrencies as a modern alternative to traditional assets like gold and US dollars.
Furthermore, Vietnam has a large unbanked population, with nearly 70% lacking access to formal financial services. This has made cryptocurrencies particularly appealing, as many people use their crypto assets for basic banking services, overcoming the barriers of conventional banking.
In addition to this, Vietnam also has high adoption rates for play-to-earn gaming, also known as GameFi. A survey conducted by Chainplay revealed that 75% of GameFi crypto investors began investing in digital currencies after engaging with these platforms. This trend is beneficial to Floki’s Valhalla project and will likely aid in the broader adoption of Floki and TokenFi.
Floki has a track record of successful campaigns in cities around the world, including London, Barcelona, Dubai, Sydney, and New York. A spokesperson for the company stated, “We have never failed to stand out, create hype, and infuriate other communities with quality placement and messaging.”
The latest campaign will take place in Ho Chi Minh City, Vietnam’s financial hub. Starting on June 17 and running for four weeks, it will feature a combination of large format digital displays and vibrant LED screens in high-traffic retail areas. With nearly 200 locations, these ads are expected to reach daily foot traffic of up to 300,000 people. This is a significant number, especially considering that Ho Chi Minh City, although home to less than 10 million people, contributes nearly a quarter of Vietnam’s GDP. The city’s average GDP per capita is more than 2.5 times the national average.
Floki, also known as the people’s cryptocurrency, is the utility token of the Floki Ecosystem. The company aims to become the world’s most known and most used cryptocurrency by focusing on utility, philanthropy, community, and marketing. With over 460,000 holders and a strong brand recognized by billions of people worldwide, Floki has strategic marketing partnerships in place to achieve its ambitious goal.
For more information, please visit https://floki.com and follow Floki on Twitter at https://twitter.com/RealFlokiInu.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.