Floki Launching New Campaign Targeting Nigeria
FLOKI, the world’s largest success story, is set to launch a new campaign targeting Nigeria. The campaign, which will kick off next week, aims to increase awareness and adoption of the cryptocurrency within the country.
According to a spokesperson from FLOKI, the decision to target Nigeria was based on the country’s high potential for crypto adoption and long-term gains. The spokesperson noted that Nigeria has the highest global awareness of cryptocurrency, with adoption increasing by 15% from 2020 to 2023. It is projected to grow another 12.88% between 2024 and 2028.
A recent study by KuCoin found that 35% of Nigerians aged 18 to 60 are investing in or trading cryptocurrency. With an estimated 22 million crypto holders, Nigeria’s young population, 43% of whom are under 15, indicates a promising future for growth.
The Floki campaign will cover three geographical areas: Lagos, Abuja, and Port Harcourt. In Lagos, internal sites at the airport will engage quality audiences from a large radius around the city. Key locations include a 108 sqm site on Epe Expressway, Ahmadu Bello Way, and Airport Road at the American Corner Public Library, each receiving up to 15.5 million impressions monthly.
In Abuja, the campaign will be visible on a 140 sqm site on Dantata Bridge. Meanwhile, in Port Harcourt, a high-impact site on Airport Road near the Igwuruta Police Station has been selected. The campaign is expected to reach over 36.5 million impressions during the four-week period.
“Our messaging and placements undergo rigorous testing, and we sometimes release ads early to gauge unprompted reactions before the official announcement. Despite thorough planning, we can never assume success,” the FLOKI spokesperson noted.
FLOKI is the people’s cryptocurrency and utility token of the Floki Ecosystem. It aims to become the world’s most known and most used cryptocurrency through a focus on utility, philanthropy, community, and marketing. With over 490,000 holders and strategic marketing partnerships, FLOKI has already gained recognition by billions of people worldwide.
To learn more about FLOKI, visit their website at https://floki.com and follow them on Twitter at https://twitter.com/RealFlokiInu.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.