On Friday, August 16, 2024, it was announced that Floki, the people’s cryptocurrency and utility token, has entered into a partnership with Nottingham Forest Football Club. Nottingham Forest, a renowned club currently playing in the English Premier League (EPL), will now have Floki as its official cryptocurrency partner. This partnership will provide Floki with extensive marketing and promotional rights.
In a statement, a media representative of Floki expressed their excitement about joining the ranks of the Premier League with a club that is an institution in world football. They also mentioned that the partnership is a testament to both Floki and Nottingham Forest’s shared values of constantly challenging and innovating to establish themselves as successful brands in their respective sectors.
As part of the partnership, the Floki brand mark will be featured for three minutes on camera-facing LED boards during all home games, from kick-off to the final whistle. This will ensure that the Floki brand is visible to both the stadium audiences and TV viewers. The Floki logo will also be prominently displayed in four slots on official Premier League interview backdrops at each home match and in four spaces on press conference backdrops throughout the season.
Moreover, Floki will have a strong presence on Nottingham Forest’s social media channels, with the brand being mentioned in posts related to full-time scores for both the men’s and women’s senior teams and in all substitution announcements. Fans can also look forward to exciting offerings, such as signed merchandise and a chance to participate in a ‘play on the pitch’ experience at the stadium at the end of the season.
Nottingham Forest’s Chief Operating Officer (COO), Paul Bell, expressed his delight in welcoming Floki as an official partner and looks forward to working closely with them as the club heads into the 2024/25 season. He also mentioned that as one of the most innovative companies in its sector, Nottingham Forest is excited to work collaboratively with the Floki community.
The English Premier League (EPL) is the most popular sports league in the world, with a total audience of 3.23 billion people in the 2022/23 season. This is more than the combined viewership of the UEFA Champions League and the Bundesliga. According to Nielsen, 2.01 billion viewers watched live match broadcasts over the season, and 1.22 billion viewers tuned into highlight shows and other related programming. English Premier League clubs also have a massive following on social media, with over half a billion followers spread across various platforms.
Founded in 1865, Nottingham Forest is a club with a rich history. It is one of only eight clubs, including Liverpool, Ajax, Bayern Munich, and Real Madrid, to have won back-to-back European championships. Nottingham Forest also has a strong online presence, with over 4.5 million followers on various social media platforms.
Floki, the people’s cryptocurrency and utility token of the Floki Ecosystem, aims to become the world’s most known and used cryptocurrency. It focuses on utility, philanthropy, community, and marketing and currently has over 490,000 holders and a strong global brand recognition, thanks to strategic marketing partnerships.
For more information about Floki, please visit their website at Floki.com.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.