Gorenje Extends Partnership with European Handball Federation
Velenje – On Sunday, at the TruckScout24 EHF FINAL4 in Cologne, appliance brand Gorenje announced its continued involvement in the premium club competitions of the European Handball Federation (EHF). As one of the leading European home appliance manufacturers and part of Hisense Europe, Gorenje has been a regional partner of the men’s European topflight since 2017 and has now expanded its partnership to include the women’s EHF Champions League as well.
The brand has been an active and engaged sponsor of the EHF since 2017 and has now advanced to become the Official Partner of both the men’s and women’s EHF Champions League. This expanded partnership will see Gorenje present in all arenas and involved in all marketing activities of both editions of the competition. The company has already been an advertising partner at the EHF FINAL4 Women in 2024 and 2025 and is now strengthening its support for women’s sports through this extended cooperation.
Gorenje has been a highly engaging partner, especially in the digital space. From the pandemic-era “Breakfast for Champions” video series to recent campaigns like “Young Players to Watch” and “Top 5 Goals”, the brand has been consistently active in promoting the competition. At the events, Gorenje is known for its creative fan activations, such as the giant tumble dryer challenge, disco washing saloon, and kitchen with personalized emoji masks.
David Szlezak, Managing Director of EHF Marketing, expressed his delight at extending the long-standing partnership with Gorenje, saying, “For the competition, it is a great achievement that Gorenje enlarges its cooperation to the EHF Champions League Women. This underlines our commitment to develop both competitions further. We are very much looking forward to extending the promotion of our premium club competitions together with Gorenje.”
Alenka Potocnik Anzic, Marketing Director of Hisense Europe, also emphasized the brand’s commitment to European handball, stating, “Partnering with the most prestigious club competitions – now also in women’s handball – brings our sponsorship vision to life. Gorenje has long supported European handball, and this next chapter reinforces that dedication.”
Hanson Han, CEO of Hisense Europe and President of Gorenje Division, Hisense Group Holdings, added, “Sport sponsorship is a strategic investment that boosts brand strength and business growth. Through this partnership, we connect with consumers while upholding our promise of reliable, sustainable, high-quality appliances.”
For more information, please contact pr@gorenje.com.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.