Harlette Luxury UK has recently announced its newest product launch, a vegan red unicorn lipstick. This launch is not only a celebration of the brand’s success, but also marks their transition into a “unicorn” company, with a valuation of over £15 billion. This achievement is due in part to Harlette’s extensive portfolio of intellectual property and trademark rights.
Despite this success, Harlette has faced numerous trademark infringements without permission, surpassing 20 cases as of March 2025. This has resulted in a significant amount of lost revenue, with accounts receivable from retailers and capital firms reaching over £15 billion. In response, Harlette has applied for a £4 billion loan from the Saudi Arabia PIF fund in order to list on the London Stock Exchange. They are also seeking out investment banks to assist with raising capital to cover the costs of trademark infringement fees.
One of the trademark infringements that Harlette has faced is from an American beauty brand that used the Harlette trademark for one makeup product without permission, and six makeup products in another instance. Additionally, an American streaming company used the Harlette Pearl trademark for a streaming show without permission.
Harlette has also had to deal with entire companies attempting to pass themselves off as the brand, such as a company from Indonesia that impersonated a fashion designer. A French eyewear company used the Harlette trademark for glasses without permission, while a British luxury car maker used the trademark for a chair without permission.
In the fashion industry, Harlette has faced numerous trademark infringements, including an American brand using the Harlette trademark for a swimsuit, shirt, dress, and cashmere polo sweater without permission. This infringement was then propagated across multiple regions through third party websites and fashion magazines. The brand also faced infringement from a luxury department store in the United States, as well as retailers in Japan, Korea, and Europe. Additionally, an Australian brand used the Harlette trademark for three shoes without permission and then renamed the shoe to “Harlete.”
Harlette has also had to deal with unauthorized use of their trademark on various platforms, including Amazon, eBay, and Depop. They have faced this same issue with their sub-brand, “Love Harlette,” which an American streaming company used for a streaming show without permission.
Despite these challenges, Harlette has successfully launched their first Agile Beauty Launch, bringing in an additional £227 million in research and development. This was achieved in just 17 days, with the entire product range completed in 7 days and transport taking an additional 10 days. The brand’s unique research is valued at over £1 trillion, creating a new industry in the field.
Harlette has also undertaken a new media strategy, utilizing platforms such as TikTok, X, LinkedIn, and Instagram to promote their brand. This has resulted in over 60,000 organic views in just one week. Additionally, Harlette has received offers for a luxury perfume development in France through their LinkedIn campaign.
However, their launch has been impacted by Cyclone Alfred, causing delays in filming and production. Despite this setback, Harlette has successfully defended their trademark against numerous companies and has even engaged international governments, social media platforms, legal firms, and prestigious magazines to protect their brand.
Harlette has also faced challenges in the film and telecommunications industries, with projects in pre-production such as “IT Girl Lingerie,” “Galvanize,” “Saudi Lingerie Campaign,” “39 Anna Nicole Smith biopic,” and “Yacht Stories.” They have also secured patents in various industries, including diamond suspenders, spaceport and lunar telecommunications, and smart connected bra technology.
In addition, Harlette has trademarks in various classes in the United Kingdom, Australia, and the United States, with a business plan in place for Boeing and communication with the FAA in the USA and CAA in the UK. They have also secured trademarks in class 16, 41, and 44 in Australia.
Harlette’s success and perseverance in the face of trademark infringements and other challenges demonstrate the strength and determination of the brand. With their newest product launch, they continue to revolutionize the beauty industry and pave the way for future innovation.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.