Stirling, Scotland- The Stirling Highland Games, one of central Scotland’s most highly-anticipated events, has announced a new three-year partnership with iconic brewing brand Innis & Gunn. This partnership is a significant endorsement for the historic and beloved annual event which showcases traditional Highland sporting competitions, music, dance, and Scottish heritage. Innis & Gunn’s support will not only enhance the experience for attendees but will also elevate the Stirling Highland Games to one of Scotland’s top cultural events.
“We are thrilled to have Innis & Gunn on board,” said Matt McGrandles, President of Stirling Highland Games. “Their support is a testament to the hard work put into making our event a premier cultural celebration. To be backed by such an iconic Scottish brand is a proud moment for us.”
As the official beer partner of the Games, Innis & Gunn will provide a premium selection from their award-winning range to all visitors over the next three years. From their signature Lager Beer to the popular Original and limited edition releases, Innis & Gunn beers will be served alongside world-class Highland athleticism and entertainment, creating the perfect atmosphere for attendees to enjoy.
Innis & Gunn, proudly Brewed by Scotland, has a long-standing commitment to supporting Scottish cultural events. The Stirling Highland Games now joins a prestigious list of events sponsored by the brewery, including The Royal Highland Show, The Edinburgh Fringe, Belladrum Tartan Heart Festival, Celtic Connections, The Royal Edinburgh Military Tattoo, and many others.
“Innis & Gunn is proud to be a part of the Stirling Highland Games, an event that showcases the best of Scotland’s heritage and energy,” said Dougal Sharp, Founder of Innis & Gunn. “We are bringing our full line-up of beers, from our signature Lager Beer to small-batch favorites, to create a true Scottish summer experience. We are excited to support the Games for the next three years and can’t wait to get started.”
The partnership promises to enhance the experience for attendees, introducing a curated drinks offering that celebrates the best of Scottish brewing. With an improved bar set-up and an expanded beer selection, visitors can look forward to sipping on expertly crafted brews while enjoying the new food and drinks area, which is part of the larger Traders Village hosting up to 60 Scottish traders.
While the improved bar experience will be a highlight, Innis & Gunn’s main focus remains on championing Scottish tradition. By supporting the Stirling Highland Games, the brewery reinforces its ongoing mission to uplift and preserve Scotland’s cultural fabric, one event at a time.
This long-term commitment demonstrates Innis & Gunn’s belief in building strong ties with communities across the country and recognizing the power of heritage-driven events to bring people together.
The Stirling Highland Games, held annually each August, has been a cornerstone of cultural celebration in the region. It offers a rich mix of athletics, heavyweights, Highland dancing, piping performances, and food and drink experiences, attracting visitors from across Scotland and beyond.
With Innis & Gunn’s support, organizers Ceangail believe the event is poised for its most vibrant chapter yet.
“This partnership gives us a unique opportunity to create a more engaging, premium experience for visitors to Stirling,” said a representative from Ceangail. “But more importantly, it showcases the value of what we do here in Stirling and how events like the Stirling Highland Games help keep Scottish traditions alive in a modern and welcoming way.”
As the countdown begins to this year’s Games on Saturday, August 16th, excitement is already building around the new partnership with Innis & Gunn. With quality beer, proud heritage, and community spirit at its core, this collaboration celebrates everything great about Scotland.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.