First European Retailer Introduces AI-Powered Smart Carts for Enhanced Shopping Experience
In a joint collaboration with Shopic and Capgemini, Intermarché, a leading French retailer, has become the first in Europe to trial Smart Carts at its store in Provins, France (77 – Seine-et-Marne). This innovative solution, powered by AI technology, aims to revolutionize the shopping experience for customers and simplify the checkout process.
The Smart Carts, equipped with a clip-on device, can be easily attached to any standard cart. Using advanced computer vision technology, the carts can identify thousands of items without the need for manual scanning. Customers can track their spending in real time, check loyalty points, and receive personalized offers and promotions directly applied to their cart total. This not only streamlines the shopping experience but also helps customers manage their budget more effectively.
One of the long-term goals is to integrate and personalize retail media features, such as advertisements and supplier offers, throughout the shopping journey. This will ensure that customers receive relevant content that meets their needs and enhances their overall shopping experience.
Raz Golan, CEO and Co-Founder of Shopic, said, “Our collaboration with Intermarché demonstrates their visionary approach; it represents a significant step in bringing the benefits of online shopping to physical stores. By integrating our Smart Cart technology, Intermarché offers customers an innovative, interactive, and personalized shopping experience, as well as a secure, autonomous checkout solution.”
Intermarché’s Active Innovation Policy Focused on Customer Needs
As a leading player in the French retail sector, Intermarché is committed to driving innovation for the benefit of its customers and stores. The brand brings together over 3,000 independent business owners who develop tailored initiatives and services in their stores based on the specific needs and expectations of their customers. The smart carts are currently being tested exclusively at the Intermarché store in Provins (77).
Perrine Vignon, owner of Intermarché in Provins, said, “We are delighted with our collaboration with Shopic for this pilot project, which is an excellent opportunity to concretely test the benefits of AI, using computer vision, for retail. Customers of the Provins supermarket will benefit from a simplified, fast, and efficient shopping journey thanks to the smart carts.”
As Intermarché continues to explore new ways to enhance the shopping experience, this pilot marks a key step in integrating AI to serve customers, offering an innovative, seamless, and personalized solution.
About Shopic
Shopic is a leading company in transforming supermarkets with its advanced technologies. The company’s mission is to bring the benefits of online shopping to physical stores, providing personalized, seamless experiences for shoppers while allowing retailers to optimize operations through data-driven insights.
About Capgemini
Capgemini, a French company, is a global leader in consulting, IT services, and digital transformation. The company’s Innovation Directorate identifies new trends and, in partnership with its network of startups, supports companies in their transformation by leveraging the latest technologies.
About Les Mousquetaires Group
Founded in 1969, Les Mousquetaires Group brings together over 3,000 independent business owners and 150,000 employees, serving more than 4,000 local retail stores in France, Belgium, Poland, and Portugal. The Mousquetaires business owners are a collective of entrepreneurs deeply involved in the socio-economic landscape of their regions. To meet the needs of its brands – Intermarché, Netto (food); Bricomarché, Brico Cash, Bricorama (home improvement); Roady and Rapid Pare-Brise (mobility) – the Group has its own support services, such as integrated logistics centers, purchasing services, and real estate. The Group also has an agri-food division with nearly 60 factories, all located in France. For more information, visit Mousquetaires.com or follow the company on LinkedIn and Instagram.
Press Contacts:
Press service – presse@mousquetaires.com
Michelle Kamar – +33 06 09 24 42 42 / 01 85 78 66 31 – michelle@source-rp.com
Florine Garreau – +33 06 42 28 40 44 / 01 85 78 66 33 – florine@source-rp.com
Access the original French press release here.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.