James Cowper Kreston grants Special Care Babies charity a generous sum of money.

The James Cowper Kreston Foundation has awarded New Life charity £3,700 in their 2023 Spring funding round. The grant will be used to fund the ‘Parent Baby Loving Link’ project to provide the Reading Buscott Unit Charity (BIBS) with the V Create Video Link system.

The v-Create is a secure video messaging link that enables parents to see their babies and keep in touch with their progress during the times they are unable to be in the hospital. This technology minimises separation anxiety for parents of a premature baby, particularly when their baby has to spend long stints in hospital.

Sharon Davies, a representative from the Foundation said, “Meeting Trevor and Debbie was an absolute privilege. We’re thrilled to be funding New Life to provide the Reading Buscott Unit Charity (BIBS) with the V Create Video Link system. Learning about the incredible work New Life does has been truly inspiring. Our Foundation is excited to see the positive difference the installation of this system will make.”

Mr Goodall, CEO and Founder of New Life said “We are absolutely delighted to have been chosen to receive this grant, especially as competition was so tough. It is really important to me to support neonatal units in Berkshire and to know that equipment such as the v-Create system makes an immense difference to parents, many of whom I have had the pleasure to meet.”

The James Cowper Kreston Foundation has awarded New Life charity £3,700 in their 2023 Spring funding round to fund the ‘Parent Baby Loving Link’ project. This project will provide the Reading Buscott Unit Charity (BIBS) with a secure video messaging link, the v-Create, to enable parents to keep in touch with their babies progress whilst they are unable to be in the hospital.

The Foundation has expressed their excitement to see the positive difference the installation of this system will make. Mr Goodall, CEO and Founder of New Life, said he is delighted to have received the grant to support neonatal units in Berkshire and emphasised the importance of this equipment in minimising separation anxiety for parents of a premature baby.

Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.

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