JCB Phone Announces International Expansion with Launch of New Rugged Smartphone Range
Nantwich, UK – JCB Phone, a leading manufacturer of rugged smartphones, has officially launched its latest lineup of devices today. The company, known for its durable and reliable devices, has introduced the JCB Toughphone E10, M20, and P20 models, as it expands its reach across Europe, Africa, Australasia, and Latin America.
Engineered for professionals in industries such as construction, logistics, agriculture, and emergency services, the new range offers a powerful combination of durability, intelligent design, and performance in the toughest conditions. With this launch, JCB Phone aims to provide top-of-the-line devices that can withstand the demands of modern B2B deployments.
At the heart of the lineup is the JCB Toughphone E10, a slim and ultra-tough smartphone that runs on Android 15 and supports eSIM. This device also boasts a multi-day battery life, making it a practical choice for fleet rollouts. In addition to its enterprise capabilities, the E10 has impressive rugged credentials, including IP69K/MIL-STD-810H ratings, a night vision camera, and 1.8m drop protection.
For those who require even more robust features, JCB Phone offers the Toughphone M20 and P20 models. These devices are designed to go the extra mile, with a massive battery capacity, high-brightness displays, and enhanced durability. The P20 also stands out as the company’s first device to feature an integrated thermal imaging sensor. This feature is highly beneficial for inspection, diagnostics, and safety monitoring in complex environments.
The launch of the new rugged smartphones follows JCB Phone’s successful growth in the UK market and a strategic investment in leadership. In early 2025, the company appointed Pete Cunningham as Chief Strategy Officer and Chris Millington as Global Sales Director, bringing decades of experience in mobile strategy and rugged device distribution to the team.
“We have established a strong foundation in the UK, and now we are focused on expanding globally,” said Roy Taylor, CEO of JCB Phone. “Our new range reflects the needs of our customers, who require tough and dependable smartphones with practical features that can withstand extreme conditions, all at a reasonable price point for businesses.”
Industry experts are optimistic about the future of the rugged smartphone category, with Ben Wood, Chief Analyst at CCS Insight, stating, “While the rugged smartphone market has contracted over the past few years, there is still a clear opportunity for companies that are agile, flexible, and genuinely focused on meeting customer needs. JCB Phone is well-positioned to capitalize on this demand, with a well-known brand and a clear product vision.”
The new JCB Toughphones are now available in Europe, with plans for rollout in Africa, Australasia, and Latin America in the near future.
Press Contact:
Name: JCB Phone
Email: press@jcbphone.com
Website: www.jcbphone.com
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.