JD Seasonings, the British spice blend brand born from a passion for healthy eating, is celebrating its 10th anniversary this summer with an impressive 700,000 global orders and a thriving community of food lovers.
The venture began in 2014 when Jamie Davison, a self-taught cook, and his wife Lorraine turned their slimming success story into an online phenomenon. Within months, their recipe-sharing Facebook group drew tens of thousands eager to follow their lead.
Spotting a gap in the market for convenient, clean spice blends, they launched JD Seasonings on 19 August 2015. Their products feature only pure herbs and spices—no fillers or additives—and come with shopping lists and easy-to-follow recipes. The initial launch was met with such enthusiasm that their website went down due to overwhelming traffic.
Using £6,000 originally set aside for a family trip, they began production in their spare bedroom. Within a year, they were operating out of a much larger unit, and just three years later, they moved into a custom-built 13,000 square foot facility to scale operations further.
Today, JD Seasonings has sold nearly 8 million pots, introduced 42 unique blends, and built the UK’s largest social media following in the spice industry—with over 400,000 dedicated fans.
The brand has also secured 37 Great Taste Awards—including eight in 2024—and earned the Great Taste Producer accolade five years running. Their excellent customer satisfaction is evidenced by a flawless 5-star Google rating from over 1,500 reviews.
Products are available at jdseasonings.com and are stocked in independent food retailers across the UK. Every blend is carefully developed in-house, certified vegan, and frequently recommended by Slimming World Magazine.
A critical moment came when Jamie lost his job just before the business launch, propelling the couple to go all-in on their new idea. It was a bold move that proved instrumental in their success.
Years later, when social media algorithms changed and visibility dropped dramatically, they adapted and persevered. Today, they lead their niche with unmatched engagement and customer loyalty.
“Our growth hasn’t come from flashy campaigns or big backing — it’s gut instinct, family graft, and always putting the customer first,” said Lorraine. “We’ve built this from nothing, and we’re proud we’ve done it on our own terms.”
With new seasoning blends and gift sets due this year and sales already up by 15%, JD Seasonings is poised for continued success, as they await the results of the 2025 Great Taste Awards.
