Karaca, a venerable brand with a 50-year legacy, has inaugurated its second UK store in Westfield London, Europe’s largest shopping mall, following the successful launch of its first store in Islington Square, a renowned shopping hub in the UK’s capital.
Karaca, celebrated for its 50-year tenure in the Turkish home and lifestyle sector, proudly announces the opening of its second UK establishment in Westfield London, the largest shopping centre in Europe. This expansion signifies a key phase in Karaca’s international growth plan, building on the triumph of its original London store in Islington Square.
Established in 1973, Karaca has become a household name in Türkiye, acclaimed for its extensive range of over 28,000 products. The brand has been pivotal in transforming the home and lifestyle industry with its innovative and superior-quality products, encompassing kitchen essentials, tableware, compact household appliances, and sophisticated home accessories. A highlight of its offerings is the Fine Pearl Collection, the first and only dinner set globally crafted from real pearls, demonstrating Karaca’s dedication to extraordinary design and craftsmanship.
UK Investment Signals Global Market Expansion Drive
Karaca’s global footprint extends over 48 countries with 305 stores and in excess of 2,000 sales points, attesting to its longstanding legacy and popularity. The brand’s foray into the UK market is a deliberate strategy to reinforce its standing as a global leader.
Cihangir Çetintırnak, Country Director of Karaca UK, stated, “After a solid history of 50 years, our vision is to establish ourselves as one of the top three brands in our category not just in Europe and America, but across the world. The opening of our second store in Westfield London, is a crucial milestone in achieving our 2030 vision. Following the success of our Islington Square store and our growing presence in the UK e-commerce market, we are enthusiastic about using the UK market as a springboard for expanding our global presence.”
Enhancing UK-Türkiye Trade Ties for a New Economic Partnership Era
Karaca’s UK growth parallels the strengthening trade ties between the United Kingdom and Türkiye. The UK government has recently sought inputs for establishing a new, updated free trade agreement (FTA) with Türkiye. This FTA is intended to replace the existing agreement, rooted in 1990s protocols and confined to goods trading.
This new FTA will be more inclusive, addressing sectors like technical and digital services, and technology, to better cater to the needs of today’s economy. The surge in trade, with a turnover of £26 billion in the year leading up to June 2023, underscores Türkiye’s significance as one of the UK’s top 20 trade partners.
Karaca’s UK market expansion mirrors this thriving economic relationship. The revised FTA is expected to generate further opportunities for Turkish firms to establish and grow their presence in London and throughout the UK, creating a vibrant business landscape and promoting cultural exchange.
Contact: Yasin Erdurmuş, yasin.erdurmus@idea-pr.com
About Karaca:
The Karaca Group, encompassing 11 brands such as Karaca Home and Emsan, operates worldwide with a team of nearly 3,500. It consolidates a broad spectrum of over 140 product categories, ranging from cutting-edge dinnerware to advanced home appliances, under its flagship brand.
