Koios, a leading pan-European data integration, technology development, and implementation consultancy, has announced its acquisition of Yard, an award-winning British martech and data analytics company, for approximately five million euros in cash. The acquisition, which was completed on Friday, July 5, 2024, marks Koios’ continued expansion into the dynamic UK market.
Headquartered in Cardiff, Yard specializes in data analytics, customer insight, and profiling, delivering automated multi-channel content for corporate clients and financial institutions. The company’s unique approach sets it apart from its competitors as it maximizes the value of clients’ existing technology while also providing recommendations, training, and solutions across the entire martech and analytics value chain to maximize marketing return on investment.
Paul Newbury, Co-Founder and Chief Data Officer at Yard, expressed excitement about the integration of Yard and Koios. He stated, “The integration of Yard and Koios represents a significant step forward for our company. This collaboration allows us to combine our analytical resources with Koios’ expertise, enhancing our ability to provide top-notch solutions to our clients and improve our business. We are grateful for the continued support of our clients and partners and look forward to the exciting times ahead.”
With offices in Zagreb and London, Koios provides application development, data integration, business analysis, project management, and a range of implementation services for leading software vendors, including Atlassian solutions, to corporate clients primarily in the financial sector. The company’s specialization in speed and accuracy of information makes it a crucial partner in decision-making processes.
The acquisition of Yard will enhance the business growth of both companies, open up new market opportunities, and expand the range of services available to new and existing clients. Stjepan Pavlek Posavec, Co-Founder and CEO of Koios, expressed his enthusiasm for the acquisition, stating, “Koios has built a reputation as a leading supplier of data integration, analytics, and software implementation. The acquisition of Yard enables Koios to expand its client base across both corporate and financial services segments in the UK and across Europe.”
Posavec added, “Through the synergies of our combined expertise, I am confident we are very well positioned to provide an even better and broader service proposition to our current and future clients. With Yard, we continue our expansion into new markets and segments, including leading names in the telecoms, international banking, and energy sectors while also bringing Yard’s award-winning expertise to our financial services clients.”
The acquisition of Yard by Koios was distributed by https://pressat.co.uk/ on Friday, July 5, 2024.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.