On Wednesday 9 August 2023, the Wacken Open Air (W:O:A) 2023 was a challenge for fans and organisers alike due to the historically bad weather which turned the Holy Ground in Wacken into a mud land. Krombacher, true to the legendary W:O:A motto “Rain or Shine”, nevertheless provided refreshment to the metalheads with more than 140 taps and activities around its Krombacher Stammtisch.
The highlight of these activities was a new world record of 110.3 decibels set by the visitors of the festival, as they growled with the Growling Creatures animal metal band presented by Krombacher and called for record-breaking voices for the protection of endangered native species. The record was officially confirmed by the Record Institute for Germany (RID) and Thomas Jensen, co-founder of the W:O:A, was awarded the record certificate on behalf of the participating festival visitors.
Krombacher also opened the daily programme in the infield with exclusive live performances, such as a DJ set from the popular metalcore band “Electric Callboy” on Thursday, a visit from Wacken legend “Mambo Kurt” on Friday, and a performance from the Dutch metal marching band “Blaas of Glory” on Saturday. At the end of the festival, Krombacher gave out chilled drinks for those leaving and the limited W:O:A edition of Krombacher Pils and non-alcoholic drinks for all drivers as a thank you for a truly unforgettable W:O:A 2023.
At this year’s Wacken Open Air, Krombacher provided metalheads with refreshment and memorable experiences, along with a successful attempt at setting a world record. The video of the world record can be found on the Krombacher website.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.