Generation Digital Named One of Europe’s Fastest-Growing Companies by Financial Times
London, United Kingdom – 17 March 2025 – Generation Digital, a leader in AI-driven digital transformation and workflow automation, has been recognized as one of Europe’s fastest-growing companies by the Financial Times. This prestigious acknowledgement showcases the company’s rapid growth, global client support, and dedication to utilizing AI in a way that delivers tangible value while also considering the human impact.
Specializing in AI consultancy, workflow automation, and workplace transformation, Generation Digital has solidified its reputation by helping businesses adopt AI, scale collaboration, and optimize operations with minimal risk. The company has seen significant expansion in North America, particularly in Canada, where it has assisted enterprises in implementing AI solutions that enhance productivity without adding complexity.
Fueling this growth are Generation Digital’s strong partnerships with leading AI and collaboration platforms, including Asana, Miro, and Glean. The company has been named Asana Partner of the Year for three consecutive years (2023, 2024, 2025) and has received the prestigious growth award sponsored by UBS. Additionally, Generation Digital has worked with acclaimed clients such as Beauty Pie, further solidifying its role as a trusted partner in AI-powered business transformation.
In addition to its consultancy services, Generation Digital is rapidly expanding through marketplaces such as AWS Marketplace, Google Cloud Marketplace, and G-Cloud in the UK public sector. These marketplaces make it easier for businesses to integrate AI-powered solutions. With the global AI market projected to reach $1.8 trillion by 2030, Generation Digital is well-positioned to drive the next wave of digital transformation by partnering with AI software leaders to deliver real business impact.
“Our mission is to put AI to work for our clients, transforming challenges into opportunities and driving sustainable growth,” said Graham Mackay, CEO of Generation Digital. “We are committed to delivering AI solutions that not only promise innovation, but also improve how businesses operate and deliver tangible results.”
As Generation Digital continues to grow, the company remains committed to helping organizations navigate AI adoption in a practical and effective manner, designed for long-term success.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.