Lola’s Lashes, a UK-based beauty brand, have announced a partnership with global retailer Costco. This agreement will see the innovative false eyelash products sold in Costco’s UK, Spain, France, Iceland, and Sweden warehouses, alongside products from some of the world’s biggest brands.
Costco Wholesale Corporation, commonly referred to as Costco, is a US-based multinational corporation that operates a chain of membership-only big-box membership warehouse clubs. As of 2023, Costco is the third-largest retailer in the world, making this agreement an incredibly significant moment in the history of Lola’s Lashes.
The company was founded by Fraser and Daniel, two Livingston, Scotland, entrepreneurs who dedicated their evenings to innovating in the beauty industry. After identifying a gap in the UK market, they launched Lola’s Lashes, an innovative magnetic eyelash and eyeliner system. This allows users to apply a magnetic eyeliner to their eyelid and then easily attach a magnetic lash, providing an all-day firm hold and 30+ wears.
Since June 2019, Lola’s Lashes has seen over £20m in sales and over 400,000 customers, and is now stocked in some of the most notable retailers in the UK and worldwide. The company has also recently released their Sunday Salon DIY Lash Extensions kits, transforming beauty routines and saving customers time and money.
Fraser and Daniel commented: “We’re incredibly proud and excited to announce our partnership with Costco. This is a hugely significant moment for us and a testament to our relentless pursuit of innovation.”
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.