A Greater Manchester businesswoman dedicated to improving accountability in public spending has been appointed to a major project with West Yorkshire Combined Authority.
Dr Felicity Heathcote-Marcz, 34, is well known in the region for her work as a guest lecturer at Alliance Manchester Business School and for running the Manchester Ethnography Network for more than three years. Partnering with Steer Consultancy, she is helping to deliver insights that will inform West Yorkshire’s new Local Transport Plan.
As founder of Bare Analysis and a highly experienced research practitioner, Dr Heathcote-Marcz ensures that the transport plan is not only informed by data but grounded in the lived experiences of residents. Her approach focuses on immersive research to understand what people genuinely need from local transport services.
Dr Felicity said: “Bare Analysis is delighted to be supporting WYCA and Steer with this work, and we are well on the way with focus groups and ethnographic interviews to understand the priorities of West Yorkshire residents and their responses to the policies that underpin these principles. We are working really hard to help residents, across all communities, including those who are traditionally hard to reach to have their say on the future of transport services in their area.”
Dr Felicity founded Bare Analysis in 2023 on an essentialist approach – delivering simple, essential truths which help inform decisions that lead to win-win solutions, both for the user of the services, and from the organisation too. The name ‘Bare Analysis’ was inspired by this essentialist philosophy, along with a trip to the stunning wild Beara Peninsula in Ireland, where the bare beauty of the views sparked reflection on what is essential and important in life.
She has worked with clients across a broad variety of contexts to create positive change. Her work has informed strategy and design change for local and central government, transport providers, NHS and healthcare companies, banking and ecommerce clients and asset management companies / developers.
