UK online mattress and bed retailer MattressNextDay has revealed a 20% year-on-year rise in pre-tax profits to £3.6 million for the financial year ending March 2025.
The company also reported gross profits of £17 million, with a 46.5% margin, underscoring its standing as one of the UK’s most profitable and fastest-growing sleep retailers.
This result extends the firm’s record-breaking run to a fifth year, with turnover increasing to £36.6 million – up 47% on last year and an outstanding 447% higher than in 2020.
CEO and founder Martin Seeley remarked: “Profitability is a clear reflection of how well we’re serving our customers and adapting to a changing retail environment. After five straight years of growth, it’s especially rewarding to see that our core values and long-term strategy continue to deliver tangible, bottom-line results.”
Balancing Aggressive Growth with Sustainable Profit
Founded in 2003 as a family-run business, MattressNextDay has evolved into a technology-focused, customer-centric operation. Today, it offers next-day delivery across the UK, a portfolio of over 200 mattress types and bed styles, and a direct-to-consumer model that has proven highly resilient.
CFO Stuart Rogers emphasised the company’s disciplined financial strategy and said: “What sets us apart is our ability to scale without compromising on profitability. That comes from deliberate investments in people, platforms, and processes that prioritise long-term value over short-term wins.
“While others focus on discounting and short-term volume, we’re focused on durability, both in terms of product quality and commercial sustainability. That’s what’s delivering profit year after year.”
Technology-Led Efficiency Gains
A cornerstone of the company’s recent success is its ongoing investment in technology, particularly artificial intelligence. Spearheading this effort is CTO Jamie Latham, who has led the company’s digital transformation since inception.
“Our AI chatbot ‘Kip’ now handles more than 3,000 customer interactions monthly and saves upwards of 400 staff hours each month,” he explained. “It’s not just about cutting costs – it’s about reallocating human support to more complex customer needs while still offering 24/7 responsiveness.”
Building Authority Through Industry Collaboration
In June 2025, MattressNextDay further strengthened its market position by launching a Brand Ambassador programme. The initiative brings together ten handpicked sleep industry professionals from top-tier manufacturers, including TEMPUR®, Sleepeezee, Hypnos, Sealy, Silentnight, and Sleepsoul.
Notable ambassadors include Amy Curtis (Sleepeezee), Emma Sharp (TEMPUR®), Robert Evans (Sealy), Sarah Mitchell (Hypnos), David Harris (Silentnight), as well as Stuart Hibbert and Michael Prime from Sleepsoul.
Martin Seeley described the programme as a strategic differentiator: “After two decades in this business, I know that buying a mattress is still an emotional, often confusing decision for customers. Our ambassadors offer genuine, trusted guidance that makes the experience easier and more informed, ultimately helping to drive both trust and conversion.”
“Every innovation, whether it’s AI automation or expert consultation, has a single aim: to enhance the customer journey while running a scalable, profitable operation. That’s what’s enabled us to grow through economic headwinds and stay ahead of the curve.”
Recognition and Reputation
The business’s performance has not gone unnoticed. MattressNextDay was recently named the National Bed Federation’s Online Bed Retailer of the Year for two consecutive years (2023/24 and 2024/25). Customer satisfaction remains a key differentiator, with over 28,000 verified five-star reviews on Trustpilot and a 100 Night Sleep Trial offered on every mattress.
As the retail landscape continues to evolve, the company is focused on consolidating its market leadership through continued innovation, operational agility, and a customer-first approach.
Mr Seeley concluded: “These are excellent results but as a business we have bold ambitions for the future and we are determined to build on this performance and do even better next year.”
