Medicana Health Group, located in the heart of Türkiye’s healthcare landscape, is revolutionising patient care with a strategy deeply rooted in the integration of smart technologies. This approach is founded on a commitment to deeply understand and meet the diverse needs of patients, achieved through the innovative application of smart technologies to ensure each patient receives a personalised and carefully orchestrated care experience.
In an era marked by rapid technological progress and digital transformation, Medicana Health Group stands as a leader in healthcare, adopting telemedicine, wearable technologies, artificial intelligence, and genomics to enhance its approach to patient care.
The strategic use of technology allows the group to leverage data analytics to streamline operational processes, with the goal of improving patient experiences, enhancing service delivery efficiency, and expanding health education efforts.
At the core of Medicana’s patient care philosophy is the delivery of individualised care and attentive service throughout the patient’s healthcare journey, ensuring a tailored and comprehensive care experience.
Embracing Technology and Digitalisation for Patient-Centric Care
With the healthcare IT market poised for significant growth, expected to reach USD 1,834.3 billion by 2030 with a CAGR of 15.8% from 2024, according to Grand View Research, Medicana Health Group is seizing this opportunity through strategic IT investments and the digitalisation of its healthcare services. This digital approach facilitates online consultations, immediate appointment scheduling, and fast access to medical records and diagnostics, significantly reducing traditional healthcare wait times. Medicana’s digital initiatives also encompass streamlined online payment systems, rapid prescription processing, and immediate access to test results.
Moreover, Medicana Health Group is pioneering in the delivery of advanced healthcare services, including digital consultations for surgical second opinions and comprehensive online rehabilitation and physical therapy programs, powered by AI. The group’s digital offerings also extend to a wide array of online home care services, providing educational resources from infant to elderly care, thus ensuring ongoing, accessible healthcare support for all age groups.
Dedication to Environmental Sustainability and SDG 3
“Digital transformation facilitates quicker, more targeted, and cost-effective patient outcomes, significantly contributing to the betterment of society and aligning with the United Nations’ Sustainable Development Goal 3 (SDG 3), which focuses on ensuring healthy lives and promoting well-being at all ages. In tandem with these efforts, our commitment to environmental sustainability, evident in our adoption of eco-friendly practices across our operations—from utilising green energy like wind and solar to implementing paperless hospital systems—further underscores the belief that a healthy planet is foundational to sustaining healthy populations,” stated Reha Özkaya, Board Member at Medicana Health Group.
Value-Based Care at the Heart of Patient Experience
Medicana’s approach to patient-centred care is holistic, addressing the complete spectrum of patient needs, including both their physical and emotional well-being. This involves engaging patients in the decision-making process, creating personalised care plans, and ensuring a smooth and empowering experience within the healthcare system.
In response to the ageing population and the increasing preference for home-based care, Medicana offers a comprehensive range of services for elderly patients, including home-based post-operative care, telemedicine consultations, and remote monitoring. These services are designed to provide convenience and ensure continuous, effective health management, particularly for the elderly.
Medicana Health Group operates an extensive network of 16 hospitals across seven major cities in Türkiye, providing care to a diverse patient population of over 5.5 million individuals annually, from both domestic and international backgrounds.
