British fragrance house Memree is preparing to unveil its most anticipated release to date: Sun Is Up, a luminous new parfum launching on 29 June at 8pm. Designed to bottle the joy and warmth of summer, the fragrance is rich, bright, and effortlessly addictive.
Founded by entrepreneur and influencer Tayla-Blue in 2024, Memree has quickly made waves in the world of niche perfumery. Each of its parfums features a 33% fragrance oil concentration, offering impressive longevity and depth. Developed with master perfumers in both the UK and France, every scent is crafted over the course of a year to ensure quality and originality.
What truly sets Memree apart is its collaborative approach. Unlike traditional fragrance houses, Memree invites its customers into the development process—sharing samples, collecting input, and refining each scent in response to real feedback. This model has helped the brand achieve consistent sell-outs and an enthusiastic, fast-growing community.
Sun Is Up continues this tradition. It opens with soft, sunlit notes of bergamot, peach, and apricot. The heart blooms with orange blossom, jasmine, ylang-ylang, and amber—florals warmed under a cloudless sky. As it settles, the fragrance reveals a lasting base of creamy sandalwood, vanilla, warm amber, and a skin-soft musk. It’s sun-drenched, nostalgic, and utterly transportive.
