Memree Captures the Glow of Summer with Its Newest Parfum, Sun Is Up

British fragrance house Memree is preparing to unveil its most anticipated release to date: Sun Is Up, a luminous new parfum launching on 29 June at 8pm. Designed to bottle the joy and warmth of summer, the fragrance is rich, bright, and effortlessly addictive.

Founded by entrepreneur and influencer Tayla-Blue in 2024, Memree has quickly made waves in the world of niche perfumery. Each of its parfums features a 33% fragrance oil concentration, offering impressive longevity and depth. Developed with master perfumers in both the UK and France, every scent is crafted over the course of a year to ensure quality and originality.

What truly sets Memree apart is its collaborative approach. Unlike traditional fragrance houses, Memree invites its customers into the development process—sharing samples, collecting input, and refining each scent in response to real feedback. This model has helped the brand achieve consistent sell-outs and an enthusiastic, fast-growing community.

Sun Is Up continues this tradition. It opens with soft, sunlit notes of bergamot, peach, and apricot. The heart blooms with orange blossom, jasmine, ylang-ylang, and amber—florals warmed under a cloudless sky. As it settles, the fragrance reveals a lasting base of creamy sandalwood, vanilla, warm amber, and a skin-soft musk. It’s sun-drenched, nostalgic, and utterly transportive.

“It smells like golden shoulders, salt in your hair, and days that stretch on forever,” says the Memree team. “It doesn’t just smell like summer. It embodies it.”

The feedback from early testers has been extraordinary. Fans describe it as the ultimate summer scent—fresh yet long-lasting, light but full of depth. A few standout responses from the Memree community include:

“The absolute definition of a summer goddess in a bottle. Light and fresh, but with real depth and musk.”

“It’s giving: ‘I’m on holiday somewhere exotic, fresh out the shower, sipping a piña colada at the bar.’ 🍹 First spray is sweet and fresh. Once it settles, I swear I can smell coconut 🥥 I’m obsessed.”

“It just arrived and I’m already in love. It’s golden, warm, and elegant. This one is definitely a launch-day must.”

Sun Is Up joins Memree’s best-selling fragrance wardrobe alongside And Always, Late August, and Blooms in Venus—each known for their rich profiles, editorial style, and ability to create a full-sensory experience. With Sun Is Up, Memree captures the essence of long summer days, no matter the season.

The new parfum will launch exclusively online at memree.co.uk on Saturday, June 29 at 8PM BST. Quantities are limited and expected to sell out quickly.

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