myWorld Asia, one of the world’s largest benefit programmes, opened its new headquarters in Kuala Lumpur yesterday (4 July). The new office, based in Maxis Tower in downtown Kuala Lumpur, will serve as the hub of operations in Malaysia and beyond, enabling closer collaboration with local shoppers and merchants.
Over the next three years, myWorld Asia will invest around 50 million Malaysian ringgit (equivalent to 8.5 million pounds) in setting up operations in Malaysia. The aim of myWorld is to benefit from the great potential of the Asian market, providing their customers with financial support during times of crisis and inflation. Malaysia’s diversity of languages and the rise of digital payments and online shopping make it an ideal starting point for myWorld’s expansion in Asia.
Hubert Freidl, founder and owner of the myWorld group of companies, commented: “Our vision is to create benefits for all of our customers all over the world, where everybody can profit from their daily expenses such as gas and food by giving them back money via Cashback. This additional income helps the families in times like these and creates more purchase power, which helps the local economy. Our new headquarters in Kuala Lumpur will help us to make this vision come true in Asia.”
Yg Bhg. Datuk Ir Donald Lim Siang Chai, former Deputy Finance Minister of Malaysia, welcomed myWorld’s expansion in Asia, saying, “I would like to thank myWorld for choosing Malaysia as their new regional headquarters. Malaysia offers ideal conditions, such as multilingualism, which is very useful when working with other Asian countries.”
Sharif Omar, co-owner of the myWorld group of companies, said, “From our point of view, Malaysia’s strength as a business location is completely underestimated. We are delighted to have chosen Kuala Lumpur to leverage these advantages for us and our customers and partners, and to build a bridge from Europe to Asia. Our goal for the next few years is to fight global inflation with our transparent loyalty program, we want to help people save money and give them benefits.”
myWorld International AG, based in Austria, is the operator of the worldwide myWorld Benefit Program, which provides attractive benefits to shoppers, retailers and service providers. More than 15 million customers and 150,000 partners in 56 markets already use the myWorld Benefit Program.
Yesterday, myWorld Asia opened its new headquarters in Kuala Lumpur, Malaysia, as part of its expansion strategy in Asia. myWorld Asia will initially invest around 50 million Malaysian ringgit (8.5 million pounds) in setting up operations in the country. Hubert Freidl, founder and owner of the myWorld group of companies, commented: “Our vision is to create benefits for all of our customers all over the world. Our new headquarters in Kuala Lumpur will help us to make this vision come true in Asia.” Yg Bhg. Datuk Ir Donald Lim Siang Chai, former Deputy Finance Minister of Malaysia, welcomed myWorld’s expansion in Asia, saying, “I would like to thank myWorld for choosing Malaysia as their new regional headquarters.” Sharif Omar, co-owner of the myWorld group of companies, added “Malaysia’s strength as a business location is completely underestimated. We are delighted to have chosen Kuala Lumpur to leverage these advantages for us and our customers and partners, and to build a bridge from Europe to Asia. Our goal for the next few years is to fight global inflation with our transparent loyalty program.”
myWorld International AG, based in Austria, is the operator of the worldwide myWorld Benefit Program, which provides attractive benefits to shoppers, retailers and service providers. More than 15 million customers and 150,000 partners in 56 markets already use the myWorld Benefit Program.
Yesterday (4 July), myWorld Asia opened its new headquarters in Kuala Lumpur, Malaysia, as part of its expansion strategy in Asia. The company will initially invest around 50 million Malaysian ringgit (8.5 million pounds) in setting up operations in the country. Hubert Freidl, founder and owner of the myWorld group of companies, commented: “Our vision is to create benefits for all of our customers all over the world. Our new headquarters in Kuala Lumpur will help us to make this vision come true in Asia.” Yg Bhg. Datuk Ir Donald Lim Siang Chai, former Deputy Finance Minister of Malaysia, welcomed myWorld’s expansion in Asia, saying, “I would like to thank myWorld for choosing Malaysia as their new regional headquarters.” Sharif Omar, co-owner of the myWorld group of companies, added “Malaysia’s strength as a business location is completely underestimated. We are delighted to have chosen Kuala Lumpur to leverage these advantages for us and our customers and partners, and to build a bridge from Europe to Asia.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.