Omio Group, the world’s leading travel platform for search, comparison and booking, today announced that customers can now book train tickets with Finish government-owned railway company VR on their platform. With the addition of this new partner, travellers now have access to a wider selection of routes to discover Finland’s stunning landscapes.
Statistics Finland reported that in the second quarter of 2023, a total of 21 million trips were taken by rail – a 7% increase compared to the same quarter in 2022. VR is the main provider of train services in Finland and has been working towards boosting train travel in the country, in line with the Finish tourism strategy which defines sustainability as a major goal.
Veronica Diquattro, President B2C & Supply Europe at Omio, commented on the partnership: “Finland is a leader in sustainable development and digital transformation that empower people to make conscious choices, making this partnership between VR and Omio a natural fit. Together, we’re accelerating the shift away from private cars, with a clear focus on boosting train travel in Finland.”
The VR partnership has been months in the making and is expected to bring additional passengers onto the platform who are keen to experience Finland’s natural beauty, its culture and occurrences like the Northern Lights. Travelers can book both first and second-class, sleeper cars as well as a combination of commuter- and long-distance trains.
Rome2Rio website searches for Finish train stations have been higher this year than in 2022, with a peak in searches in August. This suggests an increased interest in travel to and within Finland ahead of the winter holidays.
Through Omio and Rome2Rio, the Omio group brings together data on trains, planes, buses, and ferries with the goal of making travel more accessible, affordable and sustainable.
Commenting on the service, Veronica Diquattro said: “Our mission is to connect the world, making it as easy to book travel across different modes of transport as it is to hail a ride from your phone. By meaningfully expanding into Europe’s most Northern country, we are a big step closer to achieving this goal. We are very excited to be partnering with VR and to bring the possibility of discovering Finland to so many more travellers around the world.”
The Omio Group, founded in 2013, provides customers with journeys that move them. With over 1,000 transportation providers, customers can book in 21 languages and pay in 26 foreign currencies. Since its inception, the Omio Group has sold more than 40 million tickets.
Press contact:
Sebastian Ries
Openers GmbH
omiocc@opnrs.com || +49 1578 058 8488
Today, the Omio Group, the world’s leading travel platform for search, comparison and booking, announced a partnership with Finish government-owned railway company VR. This new partnership allows customers to book train tickets to discover Finland’s stunning landscapes.
Statistics Finland reported that in the second quarter of 2023, a total of 21 million trips were taken by rail – a 7% increase compared to the same quarter in 2022. Veronica Diquattro, President B2C & Supply Europe at Omio, commented: “Our mission is to connect the world, making it as easy to book travel across different modes of transport as it is to hail a ride from your phone. By meaningfully expanding into Europe’s most Northern country, we are a big step closer to achieving this goal. We are very excited to be partnering with VR and to bring the possibility of discovering Finland to so many more travellers around the world.”
The partnership has been months in the making and is expected to bring additional passengers onto the platform who are keen to experience Finland’s natural beauty, its culture and occurrences like the Northern Lights. Through Omio and Rome2Rio, the Omio group brings together data on trains, planes, buses, and ferries with the goal of making travel more accessible, affordable and sustainable.
Rome2Rio website searches for Finish train stations have been higher this year than in 2022, with a peak in searches in August. This suggests an increased interest in travel to and within Finland ahead of the winter holidays.
Since its foundation in 2013, the Omio Group has been helping its customers discover new ways of travelling. With over 1,000 transportation providers, customers can book in 21 languages and pay in 26 foreign currencies. In the last ten years, the Omio Group has sold more than 40 million tickets.
Press contact:
Sebastian Ries
Openers GmbH
omiocc@opnrs.com || +49 1578 058 8488
Today, Omio
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.