Today, Opia, a global leader in strategic and tactical sales promotions, announced the launch of their Trade-In Program. The program aims to support brands and retailers by providing their customers with an eco-friendly option for upgrading their devices.
“It’s a transformative approach for brands and retailers seeking an uplift in sales and market differentiation that also supports their sustainability credentials,” said Chief Operating Officer at Opia Laurent Kretzschmar. “With our excellent resources for validating claims, fraud prevention, orchestrating collection and returns, and handling end customer payments, we can ensure an exceptional customer experience, which contributes to strengthened brand reputation and, ultimately, growth.”
Opia’s Trade-In Program provides customers with the opportunity to receive the highest trade-in value when upgrading to the latest devices. The company works with their network of recyclers to optimise the usage of these unwanted devices, with services including refurbishing and reselling devices, reusing salvaged components or ethical disposal.
The program can be integrated as an easy, plug-and-play, always-on sales solution, providing tech brands with a way to demonstrate their commitment to improving sustainability. Moreover, brands and retailers can seamlessly switch between recyclers to ensure alignment with their current objectives.
Opia helps brands and retailers maximise their sales and margins with efficient and disruptive sales promotions campaigns. They have worked with major consumer brands such as Google, Samsung, Microsoft, Dell, HP, Staples, Sonos and LG, helping them to achieve their sales objectives while protecting margins.
Opia’s Trade-In Program is now available and offers customers an eco-friendly option for upgrading their devices.
Today, Opia, a global leader in strategic and tactical sales promotions, has unveiled its sustainability-focused Trade-In Program. The program is designed to support brands and retailers in enabling their customers to recycle their outdated devices and receive the highest trade-in value when upgrading to the latest models.
Chief Operating Officer at Opia Laurent Kretzschmar emphasised the potential of the program: “It’s a transformative approach for brands and retailers seeking an uplift in sales and market differentiation that also supports their sustainability credentials. With our excellent resources for validating claims, fraud prevention, orchestrating collection and returns, and handling end customer payments, we can ensure an exceptional customer experience, which contributes to strengthened brand reputation and, ultimately, growth.”
The Trade-In Program provides customers with the opportunity to receive the highest trade-in value when upgrading to the latest devices. Opia works with their network of recyclers to optimise the usage of these unwanted devices, with services including refurbishing and reselling devices, reusing salvaged components or ethical disposal.
The program can be seamlessly integrated as an easy, plug-and-play, always-on sales solution, making it a must-have for tech brands seeking to demonstrate their commitment to improving sustainability. Moreover, brands and retailers can switch between recyclers to ensure alignment with their current objectives.
Opia has worked with major consumer brands such as Google, Samsung, Microsoft, Dell, HP, Staples, Sonos and LG, helping them to achieve their sales objectives while protecting margins. Their Trade-In Program is now available and offers customers an eco-friendly option for upgrading their devices.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.