Queens Park Rangers (QPR) Football Club has announced a groundbreaking partnership with TokenFi, a global leader in asset tokenization, for the upcoming 2025-2026 EFL Championship season. This collaboration marks the first time that blockchain technology will be used to enhance fan engagement in professional football.
According to the terms of the agreement, TokenFi will become QPR’s Official Partner and Official Training Kit Sleeve Partner. This will include featuring TokenFi’s logo on the training wear of the first team, coaching staff, and manager. The partnership will also see TokenFi branding displayed prominently at Loftus Road Stadium, including on LED signage, dugout headrests, hospitality lounges, and club media backdrops.
Euan Inglis, QPR’s Commercial Director, emphasized the significance of this partnership, stating, “By embracing tokenization, we are transforming the way fans connect with the club. This partnership aligns with our goal of engaging with supporters worldwide in innovative ways.”
The collaboration will also involve digital activations such as email campaigns, matchday graphics, newsletters, and a partnership announcement video. The two parties will work closely together to explore new tokenization initiatives throughout the duration of the agreement.
Pedro Vidal, Community Relations Officer at TokenFi, expressed his excitement for the partnership, saying, “This collaboration empowers fans to participate in QPR’s journey through tokenization. We are thrilled to work with QPR in shaping the future of fan engagement.”
The partnership also offers opportunities for interaction with TokenFi’s associated brands, Floki and Valhalla, with potential for further collaborations in the future, including during the 2026-2027 campaign.
Known for its platform that simplifies the tokenization process for assets, TokenFi is dedicated to revolutionizing the tokenization industry by providing a user-friendly, no-coding-needed solution.
Both QPR and TokenFi are eagerly anticipating the possibilities this partnership will bring, setting a new standard for sports sponsorships.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.