Recent statistics have shown that Rich Communication Services (RCS) messaging is becoming more popular since Google completed its rollout of this service across carriers and networks in 2020. With nearly 80% of consumers finding RCS appealing and 74% of us saying RCS would make us more likely to want to communicate with a brand, it is easy to see why more and more businesses are taking advantage of RCS.
Chris Gorman, Head of Professional Services at Esendex, commented: “RCS is a win for businesses and consumers. For consumers it’s a familiar and secure environment to be in – and there’s no App to download. For businesses it can lead to better engagement and conversions thanks to interactive branding, action buttons, photos, videos, location-sharing and more. Android has more than 70% of global market share, so engaging those users with RCS is a really smart move. When customers feel that they are being listened to and can contact you quickly and easily on a channel of their choice, they are far more likely to do business with you and recommend you to others.”
Recent surveys have highlighted the increasing popularity of Rich Communication Services (RCS) messaging since Google completed its rollout across carriers and networks in 2020. With a majority of consumers finding RCS appealing and indicating that it would make them more likely to communicate with a brand, businesses are beginning to take advantage of this service in order to increase engagement and conversions.
Chris Gorman, Head of Professional Services at Esendex, stated: “RCS offers a familiar and secure environment for consumers with no need to download an App. For businesses, this can lead to better engagement and conversions through interactive branding, action buttons, photos, videos, and location-sharing. Android having more than 70% of global market share makes RCS an ideal choice to engage these users. When customers feel that they are being listened to and can contact you quickly and easily on a channel of their choice, they are more likely to do business with you and recommend you to others.”
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.