London, UK – Red Badger, a renowned digital product consultancy, has been recognized on a global platform for their pioneering efforts in reducing carbon emissions from data centres. The company’s innovative coding solutions were highlighted at the UN Climate Change Conference (COP29) in Baku, Azerbaijan, as a tangible example of how technology can play a crucial role in minimizing carbon footprint and achieving significant cost savings.
At a high-profile panel discussion between Greek Energy Minister Theodore Skylakakis and the Chairman of HEREMA, Red Badger’s technological advancements were praised for their potential to reduce data centre electricity consumption by up to 50%. The panel also emphasized that the implementation of Red Badger’s solution requires no additional infrastructure investment, making it a cost-effective and sustainable solution for organizations.
The recognition comes at a critical time when data centres consume 21% of Ireland’s total electricity, and their environmental impact is a growing concern. With the rapid growth of artificial intelligence and its increasing demand for computing power, data centre sustainability has become a global issue. Red Badger’s innovative approach addresses this challenge while also promoting technological progress.
Cain Ullah, spokesperson for Red Badger, expressed his pride in the company’s recognition at COP29, stating, “As data centres become the ‘new oil’ in terms of carbon footprint, our innovative approach offers a practical solution to a growing global challenge.” He further added, “This recognition among 60,000 participants and over 100 heads of state validates our commitment to sustainable technology solutions.”
Red Badger, founded in 2010, is known for developing world-class digital products through their cutting-edge technology decisions and superior product design. Their impressive portfolio includes projects for leading organizations such as BBC, Tesco, Fortnum & Mason, Sky, and Santander bank.
Media Contact:
Cain Ullah
Phone: +44 (0)7939 088694
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.