Samsung Unveils New TV and Audio Devices Redefining Technology in the Modern Home
Samsung has launched a new line of devices that aim to revolutionize the role of technology in our homes. With the release of their Neo QLED TVs, The Frame TV, Music Frame, and sleek Soundbars, the brand is bringing together design, art, and engineering to transform everyday moments into a beautiful experience of sight and sound.
The Age of Artful Technology
Gone are the days when TVs and speakers were solely functional devices with little attention paid to their appearance. Samsung’s latest innovations prove that technology can be just as much a design element as it is a device.
The new Neo QLED series, available in 65″ and 75″ sizes, features a stunning metal frame design that enhances the aesthetics of any living space. It also boasts Glare-Free technology, providing a sophisticated viewing experience while elevating the overall style of the room.
The Frame TV takes the concept of a traditional television and transforms it into a work of art. When not in use, the TV showcases artworks from Samsung’s extensive Art Store or personal photographs with incredible realism. With customizable bezels, it seamlessly adapts to any interior style, from classic to contemporary.
Expanding on this design-first approach, Samsung’s new Neo QLED and QLED TVs also offer access to the Samsung Art Store, taking the idea of tech-as-art beyond The Frame. Whether displaying a digital masterpiece or a personal photo, these displays are elevated, expressive, and personal.
In Tune with Your Senses
Samsung’s 2025 audio line-up includes new soundbars in the flagship Q-series and B-series, featuring a sleek new design. These soundbars not only boost audio quality but also elevate the overall look of any living space, combining innovative design with exceptional sound and versatility. The designs offer flexibility without sacrificing style, making them the perfect complement for a sophisticated wall-mounted display or minimalist tabletop setup.
In addition to the new Q-series and B-series models, Samsung also offers the S-series soundbars, which are slim and discreet, blending seamlessly with any space. The Music Frame is another complementary statement, reimagining what a speaker can look and feel like. At first glance, it appears to be a minimalist piece of modern wall art, but within its elegant lines lies an acoustic powerhouse, delivering rich, room-filling audio. Imagine walking into a space where beautiful artwork adorns the walls, and soulful jazz music fills the air from the Music Frame. The result is not just aesthetics, but also ambiance. With technology designed to enhance rather than distract, Samsung empowers users to create atmospheres that reflect their mood or current moment.
Design That Speaks – or Silently Stuns
One of the most compelling aspects of Samsung’s design philosophy is its duality. The Frame TV, The Music Frame, and now the new Neo QLED series and soundbars can blend in with understated elegance or stand out as conversation pieces. Their beauty lies in the choice – whether you want your tech to whisper or sing.
With the Frame TV’s interchangeable bezels, you can match your TV to your room’s color palette. Choose from modern or wood-inspired frames, all magnetic and easily swappable. The elegantly designed Music Frame can hang alone or work in pairs, delivering an audio experience that is both pleasing to the ears and the eyes. And with the metal frame finish of the QN900F series, Samsung adds yet another layer of luxury to home design.
More Than Devices – A Reflection of You
The fusion of art and technology marks a shift in how we view and value home tech. Today’s consumers don’t just want devices that perform; they want tech that aligns with who they are – visually sophisticated, emotionally engaging, and deeply personal.
Samsung’s Neo QLED TVs, Frame TV, Music Frame, and Soundbars are a response to this evolving expectation. They are artistic expressions of personal taste, seamlessly integrating into homes and lifestyles. So, in this era, the question isn’t just “Where do I put my tech?” but “How do I want my home to feel?”
With this innovation, Samsung isn’t just selling hardware; it’s inviting users to live in spaces that are not only smart but soulful. It’s a celebration of the beautiful union between design and experience, form and function, and ultimately, art and technology.
Through Samsung Art Store, subscribers can enjoy artworks from world-class galleries and masters in 4K quality. Currently available in 117 countries, Samsung Art Store offers over 70 partners and 3,500 artworks. It allows users to create new interior designs every day and adds an extra layer of personalization to their home.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.