Seat Unique, the leading online platform dedicated to providing exclusive tickets for live events, has recently concluded an impressive Series A funding round, raising a substantial £7 million. The funding was spearheaded by Nickleby Capital, a well-respected investment firm based in London.
Founded in 2018 by CEO Robin Sherry, Seat Unique serves as the direct link between venues, clubs, promoters, and fans who seek unparalleled tickets to exceptional live events across sports, music, and cultural spectacles. The platform offers a secure and guaranteed space for enthusiasts to access these experiences.
Nickleby Capital, a private investment office supported by accomplished entrepreneurs, took the lead in this investment round. Notably, existing investors such as Richard Flint (board member at LADBible Group and former CEO of Sky Bet) and Simon Murphy (entrepreneur, investor, and founder of the TFO Group) also participated. The Series A funding comes on the heels of Seat Unique’s ticket sales surpassing the £30 million mark, along with successful partnerships established with over 40 of the largest venues, clubs, and promoters in the UK.
Technological advancements facilitating exceptional seating options
Despite launching just before the initial national lockdown, Seat Unique has observed firsthand the post-Covid surge in demand for live experiences, particularly in the premium ticketing segment. In an era where material possessions are losing their allure, live events have emerged as the ultimate luxury. Consequently, over 200,000 fans per month now explore the Seat Unique platform in search of their next extraordinary live event. Whether it be witnessing historic sporting achievements, immersing themselves in captivating performances by world-class artists, or indulging in the enchantment of theater, Seat Unique has swiftly become the go-to destination for accessing the finest seats available.
A secure marketplace ensuring guaranteed access
Seat Unique operates as a premium access provider to live events, directly collaborating with rightsholders such as clubs, venues, promoters, and authorised sellers. This approach guarantees access for all fans and establishes a secure purchasing environment within an otherwise fragmented and untrusted offline market.
For rightsholders, Seat Unique restores control over premium inventory and hospitality, delivering fresh audiences to sections of stadiums and venues that were typically reserved for corporate entities. Furthermore, the platform’s innovative and proprietary dynamic pricing software opens up new revenue streams.
The Series A funding will empower Seat Unique to further enhance its product offering, ensuring an exceptional purchasing experience for fans. The company will expand its presence in new sectors and markets, as well as strengthen its partnerships with leading event organisers and venues. This will enable Seat Unique to connect an even greater number of passionate fans with extraordinary live events.
Robin Sherry, CEO of Seat Unique, expressed his delight: “We are absolutely thrilled to have successfully completed our Series A funding round with Nickleby Capital. Right from the start, Nickleby recognised the problem we were addressing and believed in our ability to solve it. The successful closure of such a significant round of investment in the current climate not only underscores the opportunities that lie ahead of us but also highlights the progress we have made since our marketplace’s inception and the foundation we built in 2020 to seize the opportunities that arose from the challenges posed by the pandemic.”
Saav Shah, Managing Partner of Nickleby Capital and newly appointed board member of Seat Unique, remarked: “From our very first meeting, we were impressed with Seat Unique’s unique value proposition and its creation of a new niche in an otherwise traditional market. We are excited to join Robin and the team on their journey of growth.”
To learn how Seat Unique can help drive new customers to your premium ticket and hospitality offerings, please contact enquiries@seatunique.com and become part of the expanding community of partners benefiting from Seat Unique’s innovative technology and services.
