London, 21 August, 2025 – In an exciting new development, PW3R has arrived in the Smartech zone at Selfridges Oxford Street, bringing its premium, portable power products to one of the world’s most iconic department stores.
Founded in London, PW3R is a brand that focuses on providing power that moves with its customers. From the office to the airport, their collection of tech-ready backpacks, power banks, travel adaptors, and smart accessories are designed to keep the modern professional connected and equipped, no matter where life takes them.
The highlight of the PW3R range is their tech backpacks, which are not just for carrying gear, but also for powering it. Each backpack features an integrated USB-C port for quick, discreet charging from a 10,000mAh magnetic power bank, which is enough to charge most standard phones twice. This means that whether commuting or catching a flight, low-battery panic is a thing of the past.
But that’s not all – PW3R has also thought about the safety and security of its customers’ belongings. The hidden location tracker, called the Locator, fits discreetly in a concealed pocket, giving users peace of mind while keeping it out of sight. The Locator is wirelessly charged and has a single charge lasting three months. It is also connected through the Apple Find My® network, sending an alert to the Find My® app.
PW3R’s tech bag range includes the spacious 15L Everyday Backpack with a wide access opening and the 14L Rolltop Backpack that expands to an impressive 18.5L when full. For those smaller essentials, the 3L Tech Travel Bag keeps cables and accessories organized while fitting perfectly inside the larger bags, ready to breeze through airport security. All styles come in the signature minimal black design with a premium water-resistant finish, balancing practicality with style.
Beyond bags, PW3R also offers power products for every part of the daily routine. From wireless desktop chargers to universal travel adaptors, every product is designed with the modern professional in mind. The magnetic USB-C cables stay tidy and tangle-free, while the 5,000mAh and 10,000mAh power banks keep devices ready for action on the go. In-car chargers and other smart accessories ensure devices are always powered up on the road.
Terry Chance, Commercial Director at PW3R, expressed his excitement about the brand’s launch in Selfridges. “Launching in Selfridges is a huge moment for PW3R. Selfridges is an icon of innovation and style, and it’s the perfect place to introduce our vision for portable power. Our products are designed for people who want to travel lighter, work smarter, and stay connected, without sacrificing design.”
James Keating, Global Business Development Manager at Smartech, also shared his enthusiasm for the new addition to the Smartech zone in Selfridges. “We are proud to showcase PW3R at Smartech, Selfridges. Their tech backpacks blend elegant design with seamless charging and ultimate functionality.”
Customers can now explore PW3R’s products in person at the Smartech zone of Selfridges Oxford Street, and also shop the full range online at pw3r.com.
Carry less. Achieve more. #PW3RUP
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.