Shapes Partners with HYROX for Expanded European Events
Monday 2 December, 2024
Revolutionary athletic and wellness innovator, Shapes, is excited to announce their expanded partnership with HYROX, the Global Sport of Fitness Racing. After a successful collaboration in the 2023/24 season, Shapes has become the official partner for HYROX events across Europe, including countries such as DACH, the UK, Benelux, Scandinavia, Italy, and France.
Shapes is a pioneering shock-absorbing training tool designed in Germany to enhance stability, posture, and performance. Developed by a team of engineers, physiotherapists, sports scientists, and designers, Shapes’ state-of-the-art product features a lightweight and flexible design that seamlessly molds to the foot, naturally aligning the body. The unique construction of Shapes is its secret, with features like the Flexzone® which adapts to the foot’s movement and Torzone®, which provides optimal stability. Shapes reduces strain and turns every step into an opportunity, making it the ultimate training companion.
In 2023, HYROX, known as the “fastest growing fitness competition for every body,” had over 40 global races, with 90,000 athletes and 50,000 spectators from all over the world. This season, HYROX anticipates over 500,000 participants across 80+ events. Created in Germany by Christian Toetzke, one of the most experienced and successful mass participation race event organizers in the world, and three-time Olympic Medalist and World Champion, Moritz Fürste, HYROX has experienced remarkable growth in Europe and the US. The competition combines endurance running with fun, high-intensity functional workouts. With no qualifying times required and events held in high-energy indoor arenas, HYROX promotes inclusivity and athletic camaraderie for all participants.
To kick off the new season, HYROX and Shapes are launching the “Shapes x HYROX” performance edition, exclusively designed for HYROX athletes. The coveted and stylish design is the first joint product of the two brands and is crafted to support workouts and recovery, fitting comfortably into any shoe. The Shapes x HYROX edition will be available at European HYROX events, partner gyms, and retail locations. This edition is designed to give athletes an edge as they push their limits.
Chriz Jungfleisch, CEO of Shapes USA, says, “Shapes is a training system that strengthens the body’s kinetic chain from foot to jaw, boosting stability, balance, and posture. HYROX represents the future of fitness racing, and we are thrilled to support athletes in reaching new levels of performance through this partnership.”
Florian Gerlich, Brand Partnerships at HYROX, states, “We’re excited to expand our partnership with Shapes this season. Their innovative approach to enhancing athletic performance perfectly aligns with HYROX’s mission to make fitness racing accessible and transformative for athletes of all levels. Together, we are committed to growing this partnership and bringing it to more events and athletes around the world.”
About Shapes:
Shape Industries, a Germany-based manufacturer with U.S. entities in Los Angeles and New York, is dedicated to innovation in athletic and wellness solutions. Their revolutionary product, Shapes, transforms ordinary footwear into powerful training tools, designed to strengthen the muscular chain from the foot to the jaw. Developed in Germany by a team of experts, including engineers, physiotherapists, sports scientists, designers, and marketing experts, Shapes redistributes energy during stress to provide personalized support and promote overall well-being. Effectively alleviating pain in the feet, knees, hips, and back while enhancing performance in sports and everyday use, Shapes offers a slim, lightweight design that fits seamlessly into any shoe.
Website: https://www.get-shapes.com/
Instagram: https://www.instagram.com/shapes.official/
LinkedIn: https://www.linkedin.com/company/shapes-official/
About HYROX:
HYROX is one of the most disruptive fitness and sports brands globally and a winner of the Time 100 Most Influential Companies 2024. HYROX is the Global Sport of Fitness Racing, inspiring people worldwide to engage in the healthiest form of training and competition. HYROX connects the world’s training communities with a sport, a training methodology, and a lifestyle that is accessible to all and conveys the transformative benefits of training and competition to a globally connected audience.
Website: https://hyrox.com/
Instagram: https://www.instagram.com/hyroxworld/
For more information, please contact:
Hello@get-shapes.com
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.