Squeezeit, a rapidly growing brand known for its fun and tasty drinks for kids, is thrilled to announce the launch of its newest flavour, Blue Raspberry. Set to hit shelves in March 2025, this vibrant and nostalgic flavour is sure to be a hit with young consumers and adults alike.
With a playful and entertaining approach, Squeezeit has seen impressive double-digit growth in the market over the past two years. This success is a testament to the brand’s ability to capture the attention of Gen Alpha, families, and even those looking for a taste of their childhood. Following the popularity of their Bubblegum flavour, which became one of their top sellers upon its release in 2023, the launch of Blue Raspberry is accompanied by a nationwide social media campaign featuring influential family-focused creators and kid-fluencers. The brand is confident that this bold new flavour will generate an abundance of user-generated content and create a buzz on social media.
“We are thrilled to introduce our Blue Raspberry flavour to the market,” says Kurt Hofer, owner and CEO of Squeezeit. “The response to our Bubblegum flavour was phenomenal, and with the current trend of nostalgic flavors, we are confident that Blue Raspberry will be a hit with consumers across the UK.”
Starting in April, Squeezeit Blue Raspberry will be available at major supermarkets and cash-and-carries such as ASDA, Home Bargains, B&M, Iceland, and many more. For inquiries about stocking this exciting new flavour, please contact Oliver Stone at oliver.stone@squeezeit.com today.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.