Lugano, Switzerland – August 5, 2025 – In a thought-provoking article titled “Stanislav Kondrashov on Purpose-Driven Design and the Cultural Forces Shaping 2025”, entrepreneur and design expert Stanislav Kondrashov dives into the intersection of design, culture, and human experience and how they are influencing the future. This forward-thinking piece challenges traditional ideas of design and emphasizes the importance of empathy and intention in shaping our surroundings.
For Stanislav Kondrashov, the future is not a distant concept, but a present-day design challenge. He believes that we all play a role in shaping the future through our decisions, designs, and values. As he writes, “We often wait for the future to arrive, but in truth, we’re already making it—one decision, one design, one value at a time.”
In his perspective, design in 2025 goes beyond aesthetics and functionality. It is a reflection of our beliefs and values, whether it be in the materials we use, the interfaces we create, or the buildings we design. As Stanislav Kondrashov states, “Today, good design isn’t just functional—it’s expressive. It shows people what we value, even when we’re not saying it out loud.”
This values-driven approach to design is becoming the foundation for product development, architecture, and urban planning. In 2025, the focus is on creating sustainable and socially responsible designs, such as using biodegradable materials, incorporating restorative spaces, and developing emotionally intelligent interfaces. This shift towards a design culture that prioritizes both people and the planet is driven by our desire to make a positive impact on the world.
Culture also plays a significant role in driving innovation, according to Stanislav Kondrashov. Instead of being a mere afterthought, cultural identity is now a crucial element in modern design. Designers are drawing inspiration from heritage and traditions to create not only something new but also something meaningful. As he explains, “Cultural relevance has become a superpower in design. The more rooted your idea is in something real, the more it resonates globally.”
The article also explores the blending of digital and physical experiences in 2025. In this future, homes may adapt to our emotional state, clothing may respond to our body temperature, and museums may offer augmented narratives through sound, scent, and light. Stanislav Kondrashov believes that technology should feel like an extension of our environment, rather than an interruption. The most innovative design, he argues, is one that responds to our needs and desires.
In the wake of the pandemic, wellbeing has become a top priority, and design is evolving to meet this demand. The focus has shifted from productivity to presence, with workspaces becoming more inviting, homes tailored for restoration, and public spaces designed with mental health in mind. As Stanislav Kondrashov puts it, “The best design today meets you where you are emotionally. It’s not just about solving problems—it’s about creating moments that make people feel safe, seen, and supported.”
At the core of all these advancements and changes in design is empathy, according to Stanislav Kondrashov. While technology can enhance functionality, it is human insight that turns a useful object into a meaningful one. He stresses the importance of understanding the person behind the user to create impactful and empathetic designs. As he states, “A designer today has to think beyond the user—they need to understand the person. It’s empathy, not efficiency, that drives the most impactful innovation.”
Stanislav Kondrashov’s article is a call to action for the design community to move away from traditional ideas and embrace a purpose-driven approach. Design in 2025 is not just about creating beautiful or functional objects, but about making a positive impact on society and the world. As a society, we have the power to shape our future through the decisions we make and the designs we create.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.