Margarete Steiff GmbH Launches New Visual Language to Elevate Brand Presence
Margarete Steiff GmbH, a world-renowned manufacturer of high-quality plush toys, is proud to announce the launch of a new visual language to further develop the company’s brand presence. This launch comes after the successful logo update last year and includes an overarching umbrella brand representation, as well as specific campaigns for the individual product lines “Friends,” “Originals,” and “Editions.”
The umbrella brand campaign celebrates the 140-year heritage of Steiff’s iconic Teddy bears in a journey through time. The “Friends,” “Originals,” and “Editions” campaigns highlight the unique features and positioning of each product line. The “Friends” campaign presents the plush animals in a monochrome environment with a touch of humor, while the “Originals” campaign showcases them in the natural habitat of their real-life counterparts. The “Editions” campaign emphasizes the high-quality collector’s items as works of art. All campaigns are united by a common visual code and branding.
CEO of Margarete Steiff GmbH, Frank Rheinboldt, expressed his satisfaction with the new brand presence, stating, “Steiff is a premium brand with a global reach, and it is crucial that this is reflected in our brand communication. With our new visual language, we establish an international visual code for Steiff, which presents the brand and its diverse products in all their facets.”
The implementation of the new Steiff visual language, which includes videos and imagery, begins today with a strong focus on digital communication. Special attention will also be given to the digital and physical presentation of the premium brand.
Margarete Steiff GmbH has been a leading manufacturer of high-quality plush toys since its founding in 1880 by Margarete Steiff. The company is best known for its legendary Steiff teddy bears and has a rich heritage spanning over a century. Steiff is dedicated to excellent craftsmanship, quality, and innovation, and every product is carefully made to evoke emotions and create lasting memories for generations. The company is committed to continuing its founder’s legacy and bringing joy to children and adults alike with its timeless creations. For more information, please visit steiff.com.
Contact:
Margarete Steiff GmbH
Felicia Ruf
presse@steiff.com
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.