Studio 36 Digital, a respected SEO agency serving the UK’s small and medium-sized business community, has taken a major step towards innovation by embedding artificial intelligence (AI) and adopting Generative Engine Optimisation (GEO) within its suite of services.
Recognising the paradigm shift triggered by advanced tools like large language models (LLMs) and generative search features such as Google’s Search Generative Experience (SGE), the agency has spent the last year methodically revamping its workflows, strategic toolsets, and content structures. This forward-looking update equips clients to thrive in both today’s AI-influenced search space and the SEO ecosystem of tomorrow.
“AI is not a distant disruption; it’s here and reshaping how people discover information online,” said Andrew Witts, Director and Founder of Studio 36 Digital. “We’ve made it our priority over the last year to align our strategies with how search is changing, and to make sure our clients stay ahead of that curve.”
The agency has proactively invested in advanced AI tools to support keyword intent mapping, technical site audits, predictive performance modelling, and competitor intelligence. Alongside these technologies, Studio 36 Digital has embedded GEO methodologies into all new campaigns, placing emphasis on structured, topical authority and machine-readable content designed for LLM interpretation.
Importantly, the agency maintains that human oversight remains central to the success of these strategies. While AI enhances the speed and precision of certain workflows, decisions around content structure, optimisation, and search intent are all reviewed and guided by experienced professionals. This ensures SEO campaigns remain aligned with evolving search algorithms while maintaining contextual accuracy and relevance for real users.
“Generative Engine Optimisation isn’t a bolt-on service for us,” Witts continued. “It’s a core part of how we now deliver search marketing. Whether we’re helping a local tradesperson or a national e-commerce brand, our goal is to create content that can be understood and trusted by both human users and generative AI systems. But ultimately, it’s human strategy that gives the work meaning and results.”
As generative AI continues to transform how users interact with information online, Studio 36 Digital remains committed to delivering SEO solutions that are future-ready, ethically grounded, and tailored to the long-term success of UK businesses.
