Canary Islands Tourism Launches Interactive Experience in ROBLOX to Promote Environmental Care
Madrid – Canary Islands Tourism is taking a step into the future with the launch of Find the Seasouls, an interactive experience within ROBLOX, the popular global social platform with over 80 million daily active users. The project, presented by Turismo de Canarias, aims to promote environmental care and respect for nature among younger generations.
Find the Seasouls allows users to explore the 8 Canary Islands and discover unique sea creatures, called Seasouls, inspired by the islands’ diverse biodiversity. The creatures and their descriptions were created in collaboration with renowned oceanographer, Cristina Fernández Gil, to accurately represent the species found in the islands.
The main objective of this project is to connect with the tourists of the future, specifically the Alpha and Z generations, and influence their education on environmental conservation when visiting destinations. The experience has been designed with a focus on sustainability and limits the screen time to ensure a healthy balance for younger users. Moreover, Roblox automatically translates the game into 14 languages, including Spanish, English, German, French, and Portuguese.
Find the Seasouls is a project by the creative agency Flecher.co and developed by Brandnewverse, with funding from the European Regional Development Fund (ERDF). The interactive experience can be accessed through the website https://www.findtheseasouls.com/.
Contact:
Jone Urrutia
jone@flecher.co
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.